Jaida Hampton
East Lansing,MI
Summary
Results-oriented communications professional with proven expertise in writing, content management, and event coordination. Skilled in developing and executing strategic social media campaigns that drive engagement, strengthen brand identity, and expand organizational reach. Experienced in coordinating large-scale events and cross-functional projects, fostering collaboration with diverse teams to achieve measurable outcomes. Committed to enhancing communication effectiveness, building strong stakeholder relationships, and advancing organizational goals through innovation, adaptability, and attention to detail.
Overview
5
5
years of professional experience
Work History
Communication Coordinator
The Governor of John Engler Center for Charter Schools
Lansing, MI
01.2025 - Current
- Develop, write, and edit engaging content for newsletters, press releases, blog posts, and internal communications.
- Manage and maintain the center's social media platforms, ensuring alignment with the center's goals and branding.
- Assist in planning and promoting events, such as workshops, conferences, and school leadership forums.
- Create event materials (e.g., invitations, agendas, and promotional items) and coordinate media coverage when necessary.
- Work with graphic designers, photographers, and videographers to produce high-quality visuals and multimedia content.
- Build relationships with charter school leaders, board members, and other key stakeholders to support communication needs.
- Analyze digital engagement metrics and recommend strategies to improve outreach and communication impact.
- Stay informed of charter school trends, policies, and legislative updates to inform communication strategies.
Brand Development & Marketing Coordinator
Bella Besos Beauty Bar
East Lansing, MI
12.2020 - Current
- Developed brand and coordinated with the team to discuss marketing ideas.
- Collaborated with marketing and creative teams to ensure brand consistency and alignment with marketing objectives.
- Implemented SEO strategies to increase organic reach and visibility on social media platforms.
- Developed and implemented social media strategies across multiple platforms.
- Created engaging content, leading to desired results such as increased engagement or conversion.
Communications and Social Media Manager
NCAA Student-Athlete Advisory Committee
Edwardsville, IL
08.2021 - 05.2023
- Maintained active presence on various social networks including Instagram and Facebook.
- Designed creative visuals such as infographics or GIFs for use in blog posts or news articles.
- Developed and implemented strategic social media marketing plans.
- Tracked social media metrics to determine audience growth rate, volume and reach.
Cougar Choice Awards Assistant Coordinator
SIUE Athletics
Edwardsville, IL
08.2021 - 04.2023
- Managed guest list of 250+ athletes.
- Assisted with budget creation.
- Worked closely with event manager to coordinate catering, audio/visual, and stage set up.
- Delegated work to staff, setting priorities and goals.
- Worked closely with suppliers to obtain competitive rates on goods and services required for the event.
Marketing Intern
Ripple Match Marketing
Edwardsville, IL
09.2022 - 01.2023
- Collaborated with the marketing team to generate ideas and assist with marketing programs to connect the band with students.
- Meet monthly with other interns to discuss band development and campus outreach.
- Update Campus Operation Manager on weekly progress.
- Assisted in developing email marketing campaigns, including content creation and audience segmentation.
Education
MBA - Marrketing
Central Michigan University
Mount Pleasant, MI08-2026
Bachelor of Science - Business/Psychology
Southern Illinois University of Edwardsville
Edwardsville05.2023
Skills
- Public relations and digital marketing
- Writing and content management
- Event coordination and brand management
- Design software proficiency
- Social media analytics
- Time management and collaboration
- Data visualization techniques
- Microsoft Office suite
- Email marketing expertise
- Media relations and promotional content
Extracurricular Activities
NCAA Women's Basketball Scholarship Recipient
Jackie Joyner Kersie Leadership Program
NCAA Student - Athlete Advisory Committee Vice President
Awards
2018 Miss Basketball Michigan
Timeline
Communication Coordinator
The Governor of John Engler Center for Charter Schools
01.2025 - Current
Marketing Intern
Ripple Match Marketing
09.2022 - 01.2023
Communications and Social Media Manager
NCAA Student-Athlete Advisory Committee
08.2021 - 05.2023
Cougar Choice Awards Assistant Coordinator
SIUE Athletics
08.2021 - 04.2023
Brand Development & Marketing Coordinator
Bella Besos Beauty Bar
12.2020 - Current
MBA - Marrketing
Central Michigan University
Bachelor of Science - Business/Psychology
Southern Illinois University of Edwardsville
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