Summary
Overview
Work History
Education
Skills
References
Interests
Accomplishments
Timeline
Jaid T. Royal

Jaid T. Royal

West Palm Beach,FL

Summary

Results-driven communications specialist with a proven track record in strategic planning, engaging content creation, and media relations. Skilled in driving brand visibility, increasing audience engagement, and fostering positive stakeholder relationships. Strong collaborator with excellent written and verbal communication skills. Committed to delivering exceptional results in fast-paced environments.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Gable Steel
West Palm Beach, FL
11.2021 - Current
  • Post and update content on company's website and social media outlets.
  • Developed plans or materials to communicate organizational activities beneficial to environment, public safety or other important social issues.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
  • Worked with management team to oversee and monitor marketing strategy.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Tracked, analyzed and reported on marketing program results.

Producer

Gleaner Communication Group
Kingston, Jamaica
03.2018 - 02.2023
  • Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
  • Sourced and analyzed research and collected information resources to support accurate and realistic productions.
  • Utilized latest production techniques and available technologies to produce high performing content and drive ratings growth.
  • Coached and inspired on-air talent to be exciting and engaging.

Digital Content Manager

National Integrity Action
Kingston, Jamaica
11.2020 - 01.2023
  • Utilized graphics, videos and designs to build website aesthetic.
  • Reviewed performance of content by capturing and assessing analytics figures.
  • Gathered program analytics to measure content reach, engagement and metrics.
  • Oversaw content teams and assessed overall team productivity.

Assistant/Marketing/PR Officer

Benbow Historic Inn
Garberville, California
04.2016 - 01.2018
  • Conducted performance evaluations to check associates' performance and compliance with policies.
  • Promoted teamwork and quality service through daily communication and coordination with other departments.
  • Managed day-to-day operations, driving quality standards and meeting customer expectations.
  • Improved guest service by providing staff guidance, feedback and individual coaching.

Education

MBA -

Keiser University, Fort Lauderdale, FL
2024

Bachelor of Arts - Journalism

University of The West Indies, Caribbean School of Media, Kingston
10.2016
  • 2016 - Honor Roll
  • 3.4 GPA

Skills

  • Internet and E-Mail Marketing 
  • Customer Relationship Management (CRM)
  • Competitive and Trend Analysis
  • Budget Forecasting
  • Verbal and Written Communication
  • Market Research Analysis
  • Detail-Oriented
  • Strategic Marketing
  • Microsoft SharePoint
  • Data Analysis
  • Statistical Analysis
  • Customer Monitoring
  • Business Analysis
  • Budgeting and Forecasting
  • Workforce Training
  • Team Leadership

References

Will provide upon request

Interests

  • Writing and Blogging
  • Public Speaking
  • Graphic Design
  • Industry-Specific Interests
  • Fitness and Wellness
  • Advocacy Youth Mentorship
  • Charity/Volunteerism
  • Cricket/Football/Soccer/Basketball

Accomplishments

  • Created highly effective new program that significantly impacted efficiency and improved operations.
  • Consistently maintained high customer satisfaction ratings.
  • Drove 30% improvement in 5 months profits through aggressive improvement in customer service skills.
  • Led team to achieve better customer satisfaction ratings, earning recognition from upper management and financial reward.
  • Awarded “Staff of the Quarter” for contributions to improving viewership and listenership.
  • Oversaw campaign that reached over 3000 clients.
  • Recognized as "Employee of the Quarter" for outstanding performance and team contributions.

Timeline

Marketing Manager - Gable Steel
11.2021 - Current
Digital Content Manager - National Integrity Action
11.2020 - 01.2023
Producer - Gleaner Communication Group
03.2018 - 02.2023
Assistant/Marketing/PR Officer - Benbow Historic Inn
04.2016 - 01.2018
Keiser University - MBA,
University of The West Indies, Caribbean School of Media - Bachelor of Arts, Journalism

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Jaid T. Royal