Jaime de los Santos
Summary
Results-driven Digital Marketing Consultant at Ansira with expertise in lead generation and account management. Proven track record in enhancing CRM workflows and optimizing digital visibility, leading to improved shopper engagement. Skilled in KPI analysis and cross-functional collaboration, delivering actionable insights that drive revenue growth and elevate brand perception.
Overview
41
41
years of professional experience
Work History
Digital Marketing Consultant
Ansira
Bakersfield, CA
01.2018 - Current
- Collaborate with INFINITI retailers across the Pacific Northwest to enhance internet lead handling processes, and optimize CRM workflows for improved shopper engagement and appointment setting.
- Partner with Dealer Principals (DPs), Executive Managers (EMs), and General Sales Managers (GSMs) to analyze the ROI of lead generation efforts, evaluate the effectiveness of spend, and assess the value of various lead sources.
- Conduct in-depth reviews of dealership website performance and reputation management strategies, delivering actionable insights to improve digital visibility and brand perception.
- Skilled in optimizing Google Business Profiles through competitive analysis, local SEO best practices, and content enhancement recommendations.
Territory Account Manager
Edmunds
Sacramento, CA
02.2014 - 01.2017
- Responsibilities included managing and growing relationships with automotive dealerships in the Northern California region.
- This role demanded a strong, consultative sales approach, leveraging digital marketing expertise to help dealerships optimize their online presence, lead conversion, and performance on the Edmunds platform.
- Key duties include conducting performance reviews, analyzing metrics, identifying growth opportunities, and delivering tailored recommendations to improve ROI.
- Success in this role requires excellent communication, account management, data analysis, and strategic planning skills, along with a deep understanding of automotive digital retailing trends, and dealership operations.
Territory Sales Manager
Cars Commerce
Bakersfield, CA
04.2011 - 02.2014
- Developed and implemented sales strategies to increase market share in assigned territory.
- Conducted market research to identify new business opportunities within the territory.
- Created and managed relationships with key customers in the region.
- Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
- Prepared weekly and monthly reports on sales performance against targets.
- Educated customers on product features and use to provide optimal service.
Marketing / Sales Manager
Valley Direct, LLC / The Bakersfield Californian
Bakersfield, CA
03.2008 - 12.2010
- Developed and implemented sales strategies to increase market share.
- Managed daily operations of sales department, including supervision of staff members.
- Created and presented monthly reports to management on sales performance.
- Identified and developed new markets for products or services.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Established relationships with key clients, while maintaining existing customer base.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Collaborated with marketing team to create promotional materials for target customers.
- Assisted senior management in developing long-term strategic goals for the company's growth.
Automotive / Real Estate Advertising Sales Manager
The Bakersfield Californian
Bakersfield, CA
03.1984 - 03.2008
- Developed and implemented advertising sales strategies to increase revenue.
- Collaborated with creative teams on design concepts for advertisements.
- Developed and implemented strategies to increase sales and market share.
- Managed team of advertising sales representatives to meet goals.
- Negotiated prices, terms, and conditions of advertising contracts.
- Coordinated cross-functional projects between departments within the organization.
Education
Land Management
California State University, Bakersfield
Bakersfield, CASkills
- KPI & Engagement Metric Analysis
- Cross-Functional Collaboration
- Digital Communication Strategy
- Marketing Automation Platforms
- Executive communication and reporting
- Lead generation
- Account management
- Problem solving
- Team collaboration
Timeline
Digital Marketing Consultant
Ansira
01.2018 - Current
Territory Account Manager
Edmunds
02.2014 - 01.2017
Territory Sales Manager
Cars Commerce
04.2011 - 02.2014
Marketing / Sales Manager
Valley Direct, LLC / The Bakersfield Californian
03.2008 - 12.2010
Automotive / Real Estate Advertising Sales Manager
The Bakersfield Californian
03.1984 - 03.2008
Land Management
California State University, Bakersfield
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