Summary
Overview
Work History
Education
Skills
Timeline
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Jaime Kiefer

Jaime Kiefer

Columbus,OH

Summary

Sr. Visual Merchandising Manager at Express with a proven track record in elevating brand presence and driving sales through innovative visual strategies. Adept in Adobe Creative Suite, skilled in leadership and cross-functional collaboration. I lead teams to execute impactful merchandising solutions that enhance customer experience and optimize store performance.

Professional visual merchandising manager with extensive experience in driving brand strategy and customer engagement. Proven ability to create compelling in-store displays and strategic layouts that enhance product appeal and maximize sales. Strong focus on team collaboration, adapting to evolving retail trends, and delivering results. Skilled in visual design, space planning, and cross-functional communication, consistently fostering cohesive and high-performing team environment.

Overview

22
22
years of professional experience

Work History

Sr. Visual Merchandising Manager

Express
01.2020 - Current


  • Leads a team that strategizes, develops and directs the visual merchandising process from concept through executional phases of Product Launch.
  • Participates in seasonal Go-To-Market meetings, translating merchandising strategy to in store presentations.
  • Facilitates contribution from cross-functional teams to develop cohesive visual merchandising plans that align with overall company objectives.
  • Manages all aspects of product related information inclusive of product flow, planned promotions, tiered assortment strategies and communication to the field.
  • Develops creative solutions for all aspects of Visual Merchandising including windows, styling and in store placement to drive sales and traffic, following Brand strategies across all channels.
  • Prepares and presents team content of initial and final Product Launch to Executive Leadership and cross functional partners for total company alignment.
  • Creates visual communication that balances capacity, store and fixture types while developing processes and organizational systems to deliver appropriate brand communication and training.
  • Manages creation and dissemination of visual merchandising content that is communicated to stores effectively, including detailed direction and information in documents and all other forms of visual store communication.
  • Generates and implements long term improvements to communication tools.
  • Manages visual project list and production calendars to ensure seamless execution between visual, marketing, store ops and field teams


Visual Manager

Express
03.2019 - 01.2020
  • Collaborated on merchandising and marketing solutions for integrated visual projections. Coordinated and integrate product, marketing, visual elements, with Merchant, Visual, Marketing and Store Operations partners with applicable cross-functional reviews
  • Provided cohesive and consistent content translation from Product Line Review through executional phase of product.
  • Supported the execution of Brand-right, sophisticated and elevated visual merchandising and marketing solutions for Brand and strategic tests
  • Provided complete and accurate visual merchandising content that is communicated to stores effectively, with detailed and quality information in documents and all other forms of visual store communication.

Sr. Visual Merchandise Coordinator

Express
05.2015 - 03.2019
  • Participated in Product Line Reviews, with Visual Merchandising team to execute merchandising for the applicable cross-functional reviews.
  • Led Brand-right, sophisticated and elevated visual merchandising and marketing solutions for Brand and strategic tests.
  • Prepared and presented test strategies to Merchant and cross functional partners.
  • Applied general visual standards for merchandising of seasonal, monthly or business required changes.
  • Provided complete and accurate visual merchandising content that is communicated to stores effectively, with detailed and quality information in documents and all other forms of visual store communication.
  • Managed the sample process and meeting invites
  • Managed monthly tests and test communication.

Brand Co Manager

Express
11.2002 - 05.2015
  • Increased visual impact and sales performance through execution of in store mannequins, fixtures, walls and tables.
  • Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
  • Enhanced customer experience by creating visually appealing and organized store layouts following Brand standards.
  • Analyzed sales data to identify trends and make informed decisions on product placement and display strategies.
  • Implemented creative solutions to address space limitations while maintaining an impactful visual presence.
  • Managed and trained new employees on visual merchandising techniques, encouraging professional growth and development to drive operational excellence.

Education

Wabash Valley College
Mount Carmel, IL 62863

Merchandising Apparel And Textiles

University of Kentucky
Lexington, KY 40506
01-2003

Skills

  • Proficient in Microsoft 365 programs and Adobe Creative Suite
  • Excellent written and oral communication
  • Cross-functional collaboration
  • Agile, resilient in a fast paced environment
  • Strategic planning
  • Professional presentation skills
  • Project coordination proficiency

Timeline

Sr. Visual Merchandising Manager

Express
01.2020 - Current

Visual Manager

Express
03.2019 - 01.2020

Sr. Visual Merchandise Coordinator

Express
05.2015 - 03.2019

Brand Co Manager

Express
11.2002 - 05.2015

Wabash Valley College

Merchandising Apparel And Textiles

University of Kentucky

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Jaime Kiefer