Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

JAIME MAURITZ

Trumbull,CT

Summary

Highly collaborative, entrepreneurial, and creative individual with a passion for culture, luxury lifestyle And white glove guest experiences. Over eighteen years' experience bringing best-in-class strategy, ideation and execution for in-person and virtual experiences. Innovative and curious with a rich career history marked by successful B2B partnerships, product launch events, sponsorships, and bespoke activations. Measurable track record of delivering experiences that exceed KPI objectives.

Notable public speaker with expertise in luxury lifestyle partnerships and high net worth guest programming.

Overview

14
14
years of professional experience

Work History

Corporate Director, Partnerships and Programming

Pacific Hospitality Group
Irvine , CA
02.2023 - 12.2023
  • Established new marketing division,
  • Developed and implemented strategic luxury partnership strategy through the lens of global culture (sports, entertainment, lifestyle, business, tech, art, music, fashion, film, etc.) for the Meritage Collection.
  • Developed new, economically viable partnership strategy to drive awareness, deepen loyalty, deliver new revenue streams, and create branded experiences.
  • Established short and long-term objectives, provided research and insights, creative, messaging, experiential activation, and advertising/marketing communications in partnership with enterprise cross functional teams.
  • Led partnership and programming concept development, ideation and execution including asset planning, marketing, approvals, planning/timelines and launches.
  • Delivered high impact presentations and communications for partnership marketing plans and to senior leaders, brand, digital, sales and hotel operations teams.
  • Oversaw partnership negotiations and clearly articulated objectives and partnership terms.
  • Managed budgets for designated areas of responsibility.
  • Established the Meritage Collection's first and largest partnership with global fitness platform, Alo Moves.
  • Created innovative guest offerings to deliver unique differentiators to drive market revenue within the segment.
  • Subject matter expert for B2B luxury partnerships, guest programming and success measurement.
  • Consistently monitored all guest touchpoints to ensure teams were continually applying best practices and keeping guest experience at the forefront.
  • Provided comprehensive evaluations and sponsorship sales proposals for property sales teams.

Sales Specialist/Global Event Lead, Direct Sales

Peloton Interactive Inc.
Westport, CT
11.2019 - 01.2023
  • Ranked 3rd in retail sales globally in 2022.
  • Developed and executed global event strategy and execution for all retail outlets.
  • Led company's largest event engagement program for global retail in 2021.
  • Frontline business driver consecutively exceeding sales and lead generation goals by upwards of 250%
  • Provided end-to-end customer sales and service experience to drive referral business to 20% in overall sales
  • Lead project management of multiple concurrent sales programs and internal initiatives
  • Measured and communicated the return and impact of all engagements
  • Drove demand and reach by consistently provided bespoke experiences that are action-oriented and memorable.
  • Partnered with community business leaders and like-minded brands to provide a elevated, 360 experience

Director, Brand Experience

JW Consulting
Trumbull, CT
02.2012 - 12.2019
  • Led end-to-end event activations for the launch LaCroix sparking water in the Eastern Region of the US.
  • Leveraged influencer events and strategic partnerships with SoulCycle and Lululemon to drive retail marketing strategy and tactical communications at major retailers.
  • Managed end-to-end retail marketing strategy and execution for PerfectBar in the Eastern Region.
  • Served as Event Director for Saks Fifth Avenue for all philanthropic/influencer events, fashion week(s) and brand promotions.
  • Led experiential strategy and activation for the CDC Smoking Cessation marketing campaign throughout the US.
  • Led project management and activation and measurement of vehicle launch events and reporting throughout the Eastern Region Buick, Jeep and Hyundai.

Account Manager

Octagon
Norwalk, CT
09.2009 - 01.2012
  • Oversaw strategy, development and execution of 600 consumer facing events per year on behalf of BMW North America directly relating to a 20% increase in market share.
  • Led fully matrixed campaigns and activations for national consumer autocross program which led to a 24% conversation rate over 13 months.
  • Championed partnerships with PGA Tour, U.S. Olympic teams, ALMS Racing, New York Fashion Week, New York Film Festival, Academy Awards, Guggenheim Museum, Nantucket Film Festival, Nantucket Island Resorts, Vintage Yachting, Fairmont Hotel, Newport International Boat Show, Pan-Mass Challenge, Small Luxury Hotels of the World and national lifestyle publications.
  • Liaison between the client, sponsor properties, media/creative agencies and experiential vendors to ensure effective execution and proper brand identity.

Education

Bachelor of Arts - English Literature

Providence College

Skills

  • Strategic Partnership Development
  • Contract Negotiation
  • Team Leadership
  • Cross-Functional Team Management
  • Interpersonal Communication
  • Ongoing Partnership Support
  • Program Optimization
  • Revenue Generation
  • KPI Measurement
  • Innovation and Efficiency Expertise
  • Compelling Brand Narrator
  • Thought leader

Affiliations

  • Member, Providence College Alumni Association
  • Fairfield Emerging Leaders Association
  • Volunteer, Save the Sound

Timeline

Corporate Director, Partnerships and Programming

Pacific Hospitality Group
02.2023 - 12.2023

Sales Specialist/Global Event Lead, Direct Sales

Peloton Interactive Inc.
11.2019 - 01.2023

Director, Brand Experience

JW Consulting
02.2012 - 12.2019

Account Manager

Octagon
09.2009 - 01.2012

Bachelor of Arts - English Literature

Providence College

Similar Profiles

CREATE PROFILE
JAIME MAURITZ