Highly collaborative, brand architect with 15+ years of experience in business development, B2B partnerships, and luxury lifestyle activations.
Proven expertise in delivering best-in-class strategy and execution for in-person and virtual experiences, with a measurable track record of exceeding KPI objectives.
Skilled public speaker and relationship manager across both B2B and B2C environments.
Compelling force behind a wealth of brand experiences, including VIP hosting programs, mass-consumer footprints and field marketing engagement.
Overview
14
14
years of professional experience
Work History
Director, Partnerships and Programming
Pacific Hospitality Group
02.2023 - 12.2023
Developed a luxury partnership strategy for the Meritage Collection properties, driving revenue and loyalty through branded experiences.
Led cross-functional teams in ideation, asset planning, and execution of partnership programming, generating innovative guest offerings.
Managed budget, contract negotiations, and ongoing partnership support to ensure successful program implementation.
Established the Meritage Collection's first and largest partnership with global fitness platform, Alo Moves.
Enhanced team collaboration through regular communication, goal setting, and performance. evaluations.
Sales Specialist/Global Event Lead, Direct Sales
Peloton Interactive
11.2019 - 01.2023
Ranked 3rd globally in retail sales in 2022.
Developed and executed event strategy for all retail outlets, leading the largest global event engagement program.
Exceeded sales goals by over 250%, driving customer referrals to 20% of total sales.
Built rapport with customers and assessed needs to make product recommendations and upsell.
Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
Director, Brand Experience
JW Consulting
02.2012 - 12.2019
Led event activations for LaCroix and strategic partnerships with SoulCycle and Lululemon, driving retail strategy across major retailers.
Directed philanthropic and influencer events for Saks Fifth Avenue and served as Event Director for all trunk shows and private events.
Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Account Manager
Octagon
09.2009 - 01.2012
Managed over 600 consumer events per year for BMW North America, contributing to a 20% increase in market share.
Led national consumer campaigns with high-profile partners such as the PGA Tour and U.S. Olympic Teams.
Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Negotiated contract terms with clients, securing favorable agreements for both parties.