Jaime Yetra

Drive sales by taking an omni-channel approach to the retail experience. Deliver an environment that is engaging and inspiring to the customer while fostering continual team development to create a culture of creativity, collaboration, innovation, and trust

• Cultivates a welcoming and inclusive environment by being highly focused on delivering exceptional and genuine customer experiences that are engaging, efficient, and personalized
• Utilizes service indicators and scheduling strategies to empower and reinforce a service and selling culture; motivates key leaders to cultivate customer relationships through styling services and store events
• Leads the team to provide a frictionless customer experience by utilizing technology to transact in the moment; prioritizes omni services through all channels to exceed customer expectations
• Promotes an inclusive environment by representing and amplifying all voices, actively seeking and advocating different perspectives
• Develops a proactive talent strategy and interviews regularly to build an external network of talent to add different perspectives and experience to the team
• Engages the team to fuel internal growth; partners with other leaders to facilitate thoughtful and equitable onboarding for all new hires to drive a strong brand, customer and store connection
• Oversees and collaborates with the leadership team to plan a strategic approach to daily, weekly, and monthly operating procedures; actively assesses sales forecasts, staff scheduling, and payroll manage and adjusts accordingly
• Assesses store business using company reporting tools to identify department and global opportunities for the store; empowers team to make strategic, creative, and business-impacting decisions
• Guides and supports the creative process to ensure timely and effective execution of visual merchandising and display priorities
• Ensures product flow processes including shipment and omni operations are prioritized and executed efficiently to positively impact sales and the customer experience
• Leads with a people-first philosophy; protects time for employees at all levels to encourage open dialogue, reinforce follow through, and ensure that the store team is heard and supported
• Fosters open communication and teamwork to ensure a collaborative environment; responds to all communication in a timely manner and ensures important company information reaches all levels of the team
• Educates the team on scheduling expectations while maintaining team availability, requests off, and skill set to ensure scheduling equality and ideal staffing levels
• Provides store and product insights related to the customer experience and communicates to District Manager and Home Office partners; participates within company and district forums through sharing store specific scenarios and ideas
• Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
• Managed inventory control, cash control, and store opening and closing procedures.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Assisted with hiring, training and mentoring new staff members.
• Improved customer satisfaction through staff training in customer service and product knowledge.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Completed point of sale opening and closing procedures.
• Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
• Rotated merchandise and displays to feature new products and promotions.
• Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
• Approved regular payroll submissions for employees.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Reconciled daily sales transactions to balance and log day-to-day revenue.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
• Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
• Supervised guests at front counter, answering questions regarding products.
• Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
• Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
• Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
• Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
• Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
• Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
• Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
• Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
• Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
• Developed a successful employee retention plan, reducing staff turnover rates significantly.
• Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
• Implemented loss prevention strategies, significantly reducing shrinkage.
• Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
• Oversaw daily operations to ensure compliance with health and safety standards, maintaining safe environment for both staff and customers.
• Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
• Fostered culture of excellence and accountability among staff, resulting in higher employee morale and lower turnover rates.
• Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
• Streamlined communication between staff and management, ensuring that all team members were informed of policy changes and promotions.
• Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
• Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
• Coordinated in-store events to increase foot traffic, partnering with local businesses and community organizations for mutual benefit.
• Enhanced employee performance and satisfaction by establishing clear goals and providing regular feedback.
• Managed inventory levels to minimize waste and ensure product availability, supporting customer satisfaction and sales efficiency.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Interacted well with customers to build connections and nurture relationships.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Trained and guided team members to maintain high productivity and performance metrics.
• Assisted in recruiting, hiring and training of team members.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Reported issues to higher management with great detail.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Maximized sales by creating innovative visual merchandising displays and store layouts.

• Manage all aspects of recruitment, retainment, and terminations
• Develop and maximize store profitability by removing management costs
• Provide support to District Manager in training new shop managers and associated staffs
• Establish sales-driven environment by providing employees with 'Swarovski Experience' and efficient sales training
• Employ retail staff, enhance store organization, merchandise sales floor, and boost location revenue
• Acting District Manager- Northeast January - May 2023
• Promoted from assistant store manager to store manager by demonstrating outstanding performance at organization
• Ranked top 10 store in district and top 100 in the United States on consistent basis
• Placed in the top 25 sellers in the district on regular basis
• Awarded 'Outstanding Visual Standards' and 'Outstanding Motivational Tools' accolades by former east coast visual merchandising manager and head of sales
• Closed the year 2020 with 20% growth in conversion rate compared to previous year despite reducing store traffic by 49% due to pandemic

• Developed and fostered excellent relationships with customers to accomplish and exceed sales quota
• Implemented an experiential selling atmosphere to increase brand loyalty through genuine connection building, surprising actions, and excellent follow-up
• Encouraged and sell products by showcasing them in front of clients and elaborating on their features, benefits, price, quality, value, and other relevant information in order to expand the company's clientele
• Awarded distinction as only store in the northeastern district to meet and surpass overall annual store budget in 2019
• Promoted the 'Swarovski Experience' Training Program and a collaborative selling culture in the store

• Attended customers during fascinating Swarovski journey through world of wonder
• Developed an emotional connection with clients and provided mesmerizing experience
• Showcased and offered legendary products to clients
• Anticipated customers’ requirements and shared inspirational styling tips