Jaimie King
Georgetown,Kentucky
Summary
Versatile Senior Lifecycle Marketing Manager with 8+ years of experience in driving impactful campaigns planning, implementing and overseeing key improvements to drive business growth and efficiency. Expert in optimizing customer journeys, automation, boosting engagement, and increasing revenue through data-driven strategies. Passionate about continuous improvement and cross-functional collaboration to achieve measurable business outcomes. Pursuing new professional challenges with a growth-oriented company.
Overview
8
8
years of professional experience
Work History
Senior Manager Lifecycle Marketing (Contract Employment)
Appspand
04.2024 - Current
- Developing and implementing a comprehensive lifecycle marketing strategy using the CleverTap ESP, with a 30% increase in customer engagement and retention rates
- Successfully warmed up a new IP, ensuring high deliverability rates and optimal sender reputation through strategic email sending practices and monitoring
- Developed/optimized targeted in-app messaging campaigns to enhance user engagement and retention, resulting in improved app performance
- Analyze key metrics and KPIs to measure the effectiveness of automation strategies, continuously refining approaches to drive improved conversion rates and business outcomes
- Collaborating across marketing, sales, and tech teams to design and implement a seamless customer journey flow, enhancing conversion, onboarding, and retention processes
- Developing and executing data-driven marketing campaigns, leveraging first-party data and automation tools to scale lead generation and nurturing efforts
Manager- Lifecycle Marketing
Zynga
05.2023 - 03.2024
- Successfully managing four direct reports fostering open communication, setting clear expectations, and providing personalized support to each team member, ultimately cultivating a collaborative and productive work environment
- The team focuses on lifecycle-based multi-channel marketing programs for 7 games
- Collaborated cross-functionally with product, analytics, and creative teams to ensure seamless execution of integrated marketing initiatives, utilizing A/B testing and performance analysis to refine and optimize campaigns, resulting in a 35% increase in player retention through personalized lifecycle marketing strategies
- Led the successful launch of Direct Store (Web store) to save on revenue share paid to Apple and Google, adding 30% to the net profits
- Analyze the different player experiences, spends, engagement and customer journeys to forecast customers churns and lifetime value using analytical models to cross sell campaigns with existing customers
- Managed end-to-end workflow for creating and deploying CRM campaigns, including promotional offers and automated triggered messages, ensuring timely and accurate execution across email and mobile channels
- Helped to increase Email open rates (20%) and click rates (10%) by implementing send time optimization models
Senior Supervisor, Lifecycle Marketing
Zynga
10.2019 - 05.2023
- Successfully managed two direct reports fostering open communication, setting clear expectations, and providing personalized support to each team member, ultimately cultivating a collaborative and productive work environment
- The team focuses on lifecycle-based multi-channel marketing programs for 5 games
- Partnered with different teams to create dynamic and engaging campaigns for email and Push Notifications
- Provided strategic insight for audience segmentation and A/B experimentation for daily sends, triggered automations, and PN campaigns to drive engagement KPIs and reported on findings
- Developed and modified templates using HTML/CSS from initial design template, through QA process, and scheduling/launch for complex dynamic campaigns
- Managed calendars for 4+ games with over 100+ touches per month assigning projects to other specialists to complete in a timely manner
- Worked with teammates to improve timeliness of campaign/project delivery and greatly reduced errors in renderings, segmentation, and scheduling
- Ran cross-functional projects with other departments such as Product, Design, Engineering, and IT
Senior Content Specialist
Zynga
05.2016 - 09.2019
- Developed and executed data-driven lifecycle marketing strategies to optimize user journeys at every touchpoint, resulting in increased engagement, loyalty, and monetization
- Increased campaign engagement by 15% as well as a significant increase in revenue through optimization and by introducing new campaigns such as payment abandonment
- Leveraged industry trends and a keen eye for detail to deliver targeted and personalized campaigns that resonated with players
Education
Associate of Arts - Marketing
Florida Atlantic University
Boca Raton, FL05-2010
Skills
- Email/PN/In-app/Inbox/SMS Expert
- CRM Expert
- Lifecycle Marketing Strategy
- Campaign Planning & Execution
- Data Driven
- Cross-functional Team Coordination
- Cross-Functional Collaboration
- Project Management
- Retention Strategy
- Customer Experience
- HTML/CSS/SQL
- Copy Writing Skills
- Marketing Automation
- Braze/CleverTap
- IP Warm Up
- Troubleshooting and problem resolution
- Strategic Planning
- Operations Management
- Teamwork and Collaboration
- Team Development
Marketingexpertise
- Email/Push Notification Expert
- CRM
- Lifecycle Marketing Strategy
- In-app messaging
- Inbox Messaging
- SMS
- Campaign Planning & Execution
- Data Driven
- Cross-Functional Collaboration
- Project Management
- Retention Strategy
- Customer Experience
- HTML/CSS/SQL
- Copy Writing Skills
- Marketing Automation
- Braze
- CleverTap
- IP Warm Up
Leadershipteammanagement
- Experienced in leading and mentoring remote teams across time zones, creating a culture of innovation and collaboration.
- Skilled at onboarding, managing, and optimizing external agencies to support marketing operations, ensuring seamless campaign delivery.
- Passionate about driving team success and individual growth by setting clear expectations, open communication, and supporting team members in reaching their career goals.
Timeline
Senior Manager Lifecycle Marketing (Contract Employment)
Appspand
04.2024 - Current
Manager- Lifecycle Marketing
Zynga
05.2023 - 03.2024
Senior Supervisor, Lifecycle Marketing
Zynga
10.2019 - 05.2023
Senior Content Specialist
Zynga
05.2016 - 09.2019
Associate of Arts - Marketing
Florida Atlantic University