JAIMIE SPRENKLE
Orlando,FL
Summary
Dynamic and results-driven senior digital marketing executive with a proven track record in business development and growth strategies. Seeking to leverage 14+ years of experience in digital marketing, sales and account management to drive new business growth and enhance brand presence through innovative marketing strategies and industry expertise.
Overview
16
16
years of professional experience
Work History
Digital Sales Executive
Rent (a Redfin Company)
07.2022 - Current
- Responsible for developing and managing client relationships through consultative and targeted selling approaches
- Strategically partners with regional/national sales leaders and corporate support partners to deliver on various client needs, sales goals and service targets by cultivating and securing new client relationships
- Monitor client buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Meet with clients to discuss and ascertain needs, present products, and tailor solutions to ensure alignment with overall business objectives
- Participate in industry events, conferences, and trade shows to network, build brand awareness, and generate new business leads.
Account Executive, B2C (contract Role)
Peloton Interactive
06.2021 - 06.2022
- Achieved monthly sales goals by selling company's core products, accessories, and warranties to new leads and existing product owners
- Maintained daily planning activities to maximize sales and actively monitor inbound phone calls, web leads, and webchat for lead generation
- Served as product expert to consumer, utilizing Salesforce to track lead generation and sales.
Digital Marketing & Sales Executive
BDX (Builder’s Digital Experience)
12.2014 - 05.2021
- Specialized in selling Digital Marketing products and services, i.e. display advertising, SEO, social media marketing, SaaS, web development & design, online design centers, kiosks, VR Tours
- Grew $1.7M+ book while meeting new revenue and business targets
- Spearheaded client meetings to identify project needs and SOW to enhance client success
- Tracked, measured, and reported performance to clients for all digital marketing campaigns.
Business Development Executive
LivingSocial
03.2014 - 12.2014
- Researched, identified and cultivated new business while deepening relationships with existing customers
- Qualified prospective clients via phone, email, F2F meetings; exceeded quarterly and annual sales goals
- Implemented consultative sales approach to assess merchant goals, propose customized solutions, and obtain commitment.
Account Director
IZEA
07.2010 - 03.2014
- Responsible for selling influencer marketing and digital advertising campaigns to national brands and agencies; focusing on entertainment, travel & tourism, health and beauty sectors among others
- Collaborated with Customer Success teams to build creative, effective, and measurable campaigns
- Managed full sales cycle from inception to execution on RFPs valued between $10K-100K and provided regular monitoring and performance reporting.
Advertising Sales Manager
Knight
10.2007 - 07.2010
- Drove development of digital and print advertising strategies for 3 publications - Pegasus, Move and Forward Florida
- Cultivated robust client base through business to business prospecting, presentation, customer satisfaction and client retention
- Managed strategic advertising campaigns, promotions, direct marketing, events and daily operational deliverables for clients
- Implemented integrated campaigns including websites, social media, e-blasts, display ads and pay-per-click
Education
Bachelor of Science, Hospitality Management -
University of Central Florida
Orlando, FL12.2003
Accomplishments
- Finished 2023 at 108% to annual goal.
- Top 10% of team of national inside sales team at Peloton in 2022.
- Finished 2019 and 2020 at 105% of plan, with $1.7M+ in net revenue.
- Increased YoY net revenue, ending 2018 at $1.3M and adding 10% new growth.
- Exceeded 2017 plan goals by increasing net revenue 64% over previous year.
- Doubled book of business, ending 2016 at 129% of plan.
- Recipient of the Rookie of the Year 2015 award.
- Proven ability to maximize revenue and territory growth through exceptional activity and strategic relationship building.
- Strong business acumen, work ethic, professionalism and personal integrity.
- Proficient in Salesforce, Microsoft Dynamics and MS Office suite.
- Active member of the community, participating in business, networking and philanthropic organizations.
Timeline
Digital Sales Executive
Rent (a Redfin Company)
07.2022 - Current
Account Executive, B2C (contract Role)
Peloton Interactive
06.2021 - 06.2022
Digital Marketing & Sales Executive
BDX (Builder’s Digital Experience)
12.2014 - 05.2021
Business Development Executive
LivingSocial
03.2014 - 12.2014
Account Director
IZEA
07.2010 - 03.2014
Advertising Sales Manager
Knight
10.2007 - 07.2010
Bachelor of Science, Hospitality Management -
University of Central Florida
Skills
- Business Development & Growth Strategies
- Go-To-Market Planning
- Digital Marketing
- Campaign Development
- Analytics & Measurement
- Social Media Management
- CRM Systems
- Market Analysis & Strategy
- Marketing Operations
- Relationship Management
- Presentation & Communication
- Brand Storytelling
- Team Management
- Customer Success
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