Jaira Wiley
Woodbridge,VA
Summary
Currently, a graduate student at Old Dominion University, majoring in Sport Management. Successful at multi-tasking projects with a positive attitude and collaborating with a diverse group, while meeting deadlines.
Overview
7
7
years of professional experience
Work History
Student-Athlete Academic Services Marketing Intern
Old Dominion University Athletic Department
08.2023 - Current
- Creates, edits, and posts content for Student-Athlete Support Services on social media
- Assists with developing a marketing plan monthly
- Serves as a photographer during student-athlete development events
- Collaborates with athletic leadership on ways to increase fan engagement initiatives and other events
- Promotes Student-Athlete Support Services on social media
- Cultivates strong relationships with fellow students, faculty members, and community stakeholders
- Attends monthly meetings with all of the Athletics Department
- Attends special events on behalf of Old Dominion University Athletics Department
- Effectively communicates and engages with a diverse group of athletes
Promoter/Membership Associate
LA Fitness
01.2023 - 06.2023
- Implemented marketing plans to increase profits
- Used customer insights to develop different strategies to increase sales
- Increased event attendance by effectively promoting and marketing upcoming events through various channels
- Guided potential members with a customized plan
- Developed strong relationships with potential customers for improved brand awareness and loyalty
- Collaborated and engaged with local businesses, promoting LA Fitness
- Boosted sales by signing up a vast number of members
- Utilized CRM software to manage members' accounts and tracked employees' performance
- Generated leads for LA Fitness by collecting contact information from potential members while promoting locally
- Trained new promoters on policies and promotion techniques for consistent brand messaging across the company
- Enhanced customer experience at events with exceptional communication skills and friendly demeanor
- Managed promotional booth setup, creating attractive displays to draw in potential customers
- CPR Certified
Marketing Chair, Homecoming Executive Board
Old Dominion University
08.2022 - 12.2022
- Directed marketing projects through planning, schedule management, and final implementation
- Interviewed, videoed, and took photos of university football players to promote Homecoming football game
- Promoted Homecoming events during an interview with ODU's Newspaper, Mace and Crown
- Posted vast number of Homecoming events and photos on social media platforms (Instagram, Twitter, Linktree)
- Created multiple marketing designs using Canva
- Collaborated with Graphic Designer to create content
- Ensured budget requirements were met
- Advertised Homecoming events and activities throughout university organizations and student body
- Attended all weekly Executive Board meetings as well as meetings with leaders from other organizations
Vice President; Student Government Association
Christ Chapel Academy
05.2017 - 05.2018
- Welcomed students and families during school events, while promoting special activities
- Planned and coordinated school's homecoming and prom while delegating tasks, approving design of event flyers, contacting disco jockey, authorizing purchases, decorating facility, etc.
- Managed marketing and advertising events through flyers, school announcements, and emails
- Used Microsoft Suites to design flyers, manage event purchases, draft notifications, and disburse emails
- Led monthly meetings with the Student Government Association Committee
Education
Master of Science - Sport Management
Old Dominion University
Norfolk, VA12.2024
Bachelor of Science - Marketing
Old Dominion University
Norfolk, VA12.2022
Business Administration
Northern Virginia Community College
Woodbridge, VAHigh School Diploma - Business
Christ Chapel Academy
Woodbridge, Virginia2018
Skills
- Excellent Written and Oral Communication
- Strong Leadership Skills
- Project Management
- Microsoft Office Suites
- Canva/WordPress/Photoshop
- Social Media Management
- Create Marketing Strategies
- Brand Management
Affiliations
- Member, Women's Club Volleyball, Old Dominion University, 9/2021-12/2022
- Member, The National Society of Leadership and Success (NSLS), Old Dominion University, Student Chapter, 3/2022
- Team Lead, Marketing Class Project at Old Dominion University, Fall 2021
- Member, Sigma Alpha Lambda (SAL), National Leadership and Honors Organization, Old Dominion University Chapter, 6/2021
- Member, The Society for Collegiate Leadership and Achievement (SCLA) National Honor Society, Old Dominion University Chapter, 3/2021
- Member, American Marketing Association, Old Dominion University, 2/2021
- Team Lead, Information Technology Class Project at Old Dominion University, Fall 2020
- Member, National Society of Collegiate Scholars (NSCS), Northern Virginia Community College, 2/2020
- Member, Phi Theta Kappa Honor Society, Alpha Delta Tau Chapter, Northern Virginia Community College, 1/2020
- Member, Student Government Association, Vice President, Christ Chapel Academy, 2017-2018
- Member, National Honor Society, Secretary, Christ Chapel Academy, 2017-2018
- Member, Guest Services for Christ Chapel Church, 2011-2019
- Member, Christ Chapel Academy Fellowship of Christian Athlete (FCA), 2017-2018
- Member, Girls Varsity Volleyball, Christ Chapel Academy, 2014-2015, 2016-2018
- Captain, Girls Varsity Basketball, Christ Chapel Academy, 2015-2018
- Captain, Co-ed Track, Christ Chapel Academy, 2017-2018
Accomplishments
- Nominated and selected "Recreation and Wellness Student of the Year", Old Dominion University, 4/2022
- Made the Dean's List at Old Dominion University, Norfolk, VA (Fall 2020 Semester)
- Made the Presidential Scholars List at Northern Virginia Community College, Woodbridge, VA (Fall 2019 Semester)
- Made the Dean’s List at Northern Virginia Community College, Woodbridge, VA (Fall 2018 and Spring 2019 Semesters)
- Received Lion Leadership Award (highest award given) at Christ Chapel Academy’s Graduation, 2017-2018
- Selected Vice President of the Student Government Association (Senior Year), 2017-2018
Timeline
Student-Athlete Academic Services Marketing Intern
Old Dominion University Athletic Department
08.2023 - Current
Promoter/Membership Associate
LA Fitness
01.2023 - 06.2023
Marketing Chair, Homecoming Executive Board
Old Dominion University
08.2022 - 12.2022
Vice President; Student Government Association
Christ Chapel Academy
05.2017 - 05.2018
Master of Science - Sport Management
Old Dominion University
Bachelor of Science - Marketing
Old Dominion University
Business Administration
Northern Virginia Community College
High School Diploma - Business
Christ Chapel Academy
Similar Profiles
Abigail BaltichAbigail Baltich
Sports Information Director at Old Dominion University Athletic DepartmentSports Information Director at Old Dominion University Athletic Department
Elizabeth ArmstrongElizabeth Armstrong
Sports Communications Intern at Old Dominion University Athletic DepartmentSports Communications Intern at Old Dominion University Athletic Department
Sarai SpencerSarai Spencer
Desk Receptionist at Old Dominion University Housing And ResidenceDesk Receptionist at Old Dominion University Housing And Residence
Tasha-Gaye SalmonTasha-Gaye Salmon
Assistant School Bursar at Mile Gully High SchoolAssistant School Bursar at Mile Gully High School
Mariama BahMariama Bah
Customer Service Generalist at Department of Motor VehiclesCustomer Service Generalist at Department of Motor Vehicles