Jaitika Dahiya

· As a founding member of the US 3P Product team, established metrics and business KPIs to track and scale selection optimization and growth through the complete selection funnel.

· Launched multi-year cross-functional selection discoverability program for US 3P business; Identified product search challenges, collaborated with Applied Scientists to create relevant attribute framework and devised ML based strategy for filling in relevant attribute information gaps for the 3P catalog; Improved search query indexation rate by 200 bps for 3P catalog resulting in $1.8B y-o-y incremental revenue.

· Led a team of engineers, UX designers and data scientists to launch a seller-facing selection recovery workflow management tool. Spearheaded US 3Pselection recovery initiatives and drove adoption of the tool among the long-tail 3P seller base; Recovered 2.1M products generating $1.3B in annualized incremental revenue in 2023-24.

· Led the development and deployment of a heuristic-based prediction framework (HiPo) to identify high-potential products early in their lifecycle; Devised and executed new selections’ cold-start mitigation strategy, targeting a $7.5B revenue entitlement.

· Established a category prioritization strategy for IN to US arc; Mapped Indian export trends with US market sales insights to identify high potential categories for initial launch leading to sales of $194MM, 19.3k seller launches and 35.6MM product listings in the first year of the program.

· Conceptualized and implemented the "Direct from Manufacturer" model for the Home textile category; enabled B2C sales channel for top Indian manufacturers by unblocking product listings, logistics, compliance, regulatory and inventory return issues; successfully launching 65 private label Indian brands.

· Developed an end-to-end launch strategy for the Export Quality Store on Amazon.in portal; collaborated with India category teams, UX designers and Site merchandising teams to create a storefront and drive customer traffic; launched the store with 12k products leading to annual sales of INR 6MM.

· Managed P&L and executed multi-million-INR opportunities, leveraging partnerships and innovative advertising solutions.

· Collaborated with government officials to redefine airport advertising strategies, maximizing revenue opportunities and enhancing brand visibility.

· Led a team of sales managers, UX designers, and operations to deliver high-value commercial partnerships and drive operational excellence.