Passionate about storytelling, community building, and authentic brand engagement. Experienced in content creation, social media strategy, and campaign execution for brands like Lifebuoy (Unilever) and The Souled Store. Skilled in blending data-driven insights with creativity to deliver platform-native, trend-responsive content.
Supported Lifebuoy’s brand repositioning across India & South Asia by co-developing a new variant’s communication brief and packaging redesign. Merged consumer insights with digital-first strategy to align brand storytelling, enhance design philosophy, and drive campaign development.
Worked on Spider-Verse and Garfield campaign launches with a focus on youth-centric content strategy. Created engaging visuals and videos for Instagram, Twitter, and YouTube using Premiere Pro, After Effects, and Photoshop. Blended cultural insight with data analysis to shape digital storytelling, boost engagement, and refine campaign execution.
Photoshop, Lightroom, Illustrator, After Effects, Premiere Pro, Apple Motion Final Cut Pro X, SEO, SMO, SRM, Digital Marketing,