Social media marketing experience
Jajuana Franklin
Senior Social media marketing manager
Byram,Mississippi
Overview
10
10
Work History
Senior Social Media Specialist
Self Employed Services
Flowood, MS
08.2017 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Updated customer database and generated lists and counts for direct marketing projects.
- Designed and implemented advertising and public relations activities.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Updated social media platforms with latest news and corporate details.
- Identified social media trends and developments to influence PR strategies.
- Conducted daily updates to social media profiles to boost company online presence.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Set individual goals for each month and worked hard to attain and exceed these milestones.
- Monitored marketing campaign progress with web analytics.
- Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
- Created and maintained new marketing campaigns, brand promotions and product lines.
- Represented company and brand while responding to social media inquiries.
- Developed questionnaires and facilitated focus group discussions.
- Created customized marketing materials to increase product awareness.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Social Media Marketing Director
TechTarget
Los Angeles, CA
03.2013 - 11.2016
- Organized and detail-oriented with a strong work ethic.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Proven ability to develop and implement creative solutions to complex problems.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Drove cross-functional collaboration with focus on quality service delivery.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Summary
Sharp Social Media Specialist offering more than [Number] years of experience in marketing. Interacts positively with dynamic range of personalities and builds lasting client relationships. Background managing social media content and email campaigns for array of clients. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Education
Associate of Business Administration - Business Administration And Management
Jackson State University
Jackson, MS03.2017
Certification
- Tech data coding certification graduate Tech I.S
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Skills
- Content marketing
- Content Development
- Copywriting
- Online marketing
- Marketing strategy
- Campaign analysis
- Email Marketing
- Mentoring and coaching
- Audience outreach
- Social media platforms
- Brand Management
Timeline
Senior Social Media Specialist
Self Employed Services
08.2017 - Current
Social Media Marketing Director
TechTarget
03.2013 - 11.2016
Associate of Business Administration - Business Administration And Management
Jackson State University
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