Proven success driven by insights through TikTok Seller, Meta Services, and Shopify.
Learned how to target specific audiences and create custom content organically, through affiliate marketing, and ad campaigns.
Musketeer - On-Premise Sales & Marketing Manager
Red Bull North America, Inc.
Minneapolis, MN
11.2023 - 11.2024
Managed the sales and marketing initiatives for the On-Premise in over 350 accounts across several cities in Minnesota.
Managed a 173k budget for marketing, partnerships, travel, and infrastructure for events.
Owned big moments in the Twin Cities such as the Minnesota State Fair, WAAM Fest, Red Bull Heavy Metal, Red Bull Show Run, Red Bull BC One, PRIDE, St. Patricks Day, Pan-O-Prog, Grand Ole Days, etc.
Blitzed multiple markets out of my territoy to gain additional points of distribution in locations such as Omaha Nebraska, Okoboji Iowa, Alexandria Minnesota, and completed and in-depth sales training in Brooklyn New York.
Worked cross functionally with Brand Marketing, Sports Marketing, Culture Marketing, Media, Finance, Accounting, Logistics, and Distribution teams to activate around big moments.
Utilized Insights and Analytics to drive volume and make astute decisions on market approaches.
Used key insights and creativity to drive sales as a marketing consultant and brand ambassador.
Project manager of PRIDE week in downtown Minneapolis, driving volume up by 20% versus year prior.
Successfully showcased territory multiple times to Red Bull Executive Vice President General Manager and Chief Marketing Officer.
District Sales Leader Designate
PepsiCo
Goodyear, AZ
07.2023 - 10.2023
Learning sales, management, and CPG through a campus rotational program
Worked with and shadowed Merchandisers, Sales Reps, Managers, Field Supply, Inventory, and Operations.
Experience in large and small format accounts building displays and creating marketing assets such as Celsius fridges and endcaps to drive sales
Head Club Promoter
Gentle Bens, Bacio Italiano, Agave House
Tucson, AZ
03.2022 - 06.2023
Planned and executed social media marketing campaigns to promote brand engagement through creative marketing strategies which effectively increase attendance for social events and boosted revenues up by 30%
maintained and established relationships with owners and managers by planning and executing promotions and upcoming events. Maintained communication about sales and potential benefits of event
Planned venue events by establishing event dates, scheduling equipment, logistics and security accordingly
Hired 30+ promoters, lead weekly meetings, and handled payroll for Gentle Ben’s, Agave and Bacio
Created and developed activations of brand marketing assets to cross promote two different concepts
Pitched creative ideas from team based on data and insights based on specific promotions to maintain and grow reputation
Promotional Marketer
NOW Promotional Models
Scottsdale, AZ
07.2022 - 06.2023
Analyzed customer behavior, purchasing habits, current trends and preferences to create marketing material relevant to business and consumer needs
Worked On-Premise festival events to maximize marketing strategies by strategic product placement and and established relationships by relating the product to customers at the 2022 Salt & Lime Fiesta and the Tucson Rodeo
Increased brand awareness by engaging with target audience through sampling, discussing brand knowledge and maintaining a friendly and outgoing attitude
Brand Ambassador
PROTEUS
Remote
11.2021 - 04.2022
Created experiences that drove business results, customer brand engagement, and loyalty
Employed basic selling techniques with consumers by staying on top of industry-related trends and tools to impact volume sales and engagement
Developed persuasive sales skills by relating products to customers interests
Education
College of Social and Behavioral Sciences - Bachelor's Degree in Communication