Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jake Blaker

Carmichaels,PA

Summary

Dynamic Advertising Specialist with proven success at Corkboard Concepts, excelling in media negotiation and budget management. Expert in optimizing ad performance through analytics, fostering client relationships, and leading creative proposal development. Recognized for driving significant revenue growth and enhancing stakeholder communication, ensuring impactful campaign execution and client satisfaction. I am currently leading our BDR team for maximum outreach & sales.

Overview

4
4
years of professional experience

Work History

Advertising Specialist

Corkboard Concepts
10.2024 - Current

At Corkboard Concepts, I have built and continued to build many core abilities such as


  • Analyzed market trends to inform strategic decision-making and optimize ad performance.
  • Utilized analytics tools to track campaign performance and present actionable insights to stakeholders.
  • Oversaw budget allocation for advertising projects, ensuring efficient resource management across initiatives.
  • Collaborated with graphic designers to create visually appealing advertisements that resonated with target audiences.
  • Developed strong relationships with media partners to negotiate favorable ad placement rates, ensuring maximum return on investment for clients.
  • Focused on building creative & interactive proposals/RFPs
  • Creative problem solving


My key role is to prospect, set, and conduct meetings with current and new prospects ultimately converting them into an upsell/new sale.


As well as coordinating within our team to enure projects are ready to launch and enuring proactive campaign effectiveness.

Guest Service Representative

Nemacolin
03.2024 - 10.2024

While working part time at Ity Advertising, I worked full-time at Nemacolin where I developed core hospitality standards, provided an upscale experience, and drove regular guests to purchase memberships.

  • Delivered exceptional customer service, addressing inquiries and resolving issues efficiently.
  • Facilitated smooth guest check-in and check-out processes, ensuring accurate billing and documentation.
  • Coordinated with housekeeping and maintenance to uphold property standards and guest satisfaction.
  • Managed reservation systems, optimizing occupancy rates through effective booking strategies.
  • Developed strong rapport with returning guests to foster loyalty and repeat business.
  • Sold over 10 $100,000 memberships

Account Coordinator

Ity Advertising
02.2024 - 10.2024

I developed core knowledge of RFPs, Advertising sales, and services both digital & traditional.


  • Managed account documentation, maintaining organization and accuracy for all client records.
  • Coordinated client communications to ensure timely project updates and feedback collection.
  • Developed and maintained positive relationships with clients to enhance satisfaction and retention.
  • Analyzed account performance data to identify trends and recommend improvements to service delivery.
  • Assisted in executing marketing campaigns, aligning strategies with client expectations and objectives.
  • Researched CRM & Contact tools such as Apollo & Monday.com

Executive Director

Globe Life
09.2021 - 11.2023

I worked as a director of policy holder information along with conducting and scheduling interviews with potential team members


  • Coordinated outreach programs to engage stakeholders and promote organizational goals.
  • Managed communications with internal and external parties to ensure consistent messaging.
  • Facilitated team meetings to gather input on program development and implementation.
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
  • Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.


Conducted an immense amount of outreach

- 200 to 250 phone calls a day

- brought in over $250,000 in additional revenue

Education

High School Diploma -

Carmichaels Area High School
Carmichaels, PA
08-2023

Skills

  • Creative proposal development
  • Media negotiation strategies
  • Budget allocation management
  • Advertising performance optimization
  • Stakeholder communication
  • Client relationship management
  • Project coordination
  • RFP preparation and submission
  • Customer service excellence
  • CRM system utilization
  • Team leadership facilitation

Timeline

Advertising Specialist

Corkboard Concepts
10.2024 - Current

Guest Service Representative

Nemacolin
03.2024 - 10.2024

Account Coordinator

Ity Advertising
02.2024 - 10.2024

Executive Director

Globe Life
09.2021 - 11.2023

High School Diploma -

Carmichaels Area High School
Jake Blaker