Jake Davis
Fort Worth ,Texas
Summary
Highly creative professional with twelve years experience selling, developing and executing exceptional wedding, event and floral design. Seeking an opportunity to support the growth and profitability of an established company that provides challenges and encourages advancement. Well-oriented to quickly identify and capitalize on emerging opportunities.
Overview
15
15
years of professional experience
Work History
Floral Department Manager
Tom Thumb Food Stores
Fort Worth, TX
01.2023 - Current
- Developed and implemented floral department standards for customer service, product selection and display.
- Organized daily operations of the floral department including staffing, ordering supplies and managing inventory.
- Monitored sales performance to identify opportunities for increasing revenue.
- Trained staff in handling customers inquiries and complaints, stocking shelves and merchandising products.
- Conducted regular audits to identify areas for improvement in efficiency, safety and quality control measures.
- Managed budgets related to purchasing, labor costs and other expenses associated with the floral department.
- Prepared reports on sales data, inventory levels and other metrics related to the floral department.
- Ensured compliance with all applicable laws regarding health codes, safety regulations and environmental protection.
- Created attractive and eye-catching displays with accurate signage to promote products.
- Ordered supplies based on space and budget availability, current trends and sales projections.
- Managed integration and merchandising of seasonal and holiday-specific product offerings.
Freelance Event Designer
Contract
, Texas
01.2013 - 01.2020
- Processed new flower and greenery shipments by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
- Delivered and set up flower arrangements for banquets, weddings and funerals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Demonstrated self-reliance by meeting and exceeding workflow needs.
- Demonstrated leadership by making improvements to work processes and helping to train others.
Owner
The Twisted Tulip
Austin, TX
01.2020 - 01.2023
- Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
- Sold and managed a portfolio of projects for luxury clients.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Communicated clearly and effectively with customers to determine type of arrangement desired, occasion and date, time and location for each arrangement needed.
- Ordered and maintained floral inventory and supplies to meet customer demand and offer seasonal varieties.
- Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
- Resolved day-of issues with creative problem-solving to seamlessly execute events.
- Liaised with vendors, negotiated contracts, coordinated payments and supervised event activities.
- Complied with insurance, legal, venue and health and safety obligations.
- Designed contracts, collected fees and booked venues for events.
Creative Director
The Flower Studio
Austin, Texas
01.2018 - 01.2020
- Created marketing plans and devised strategic communication approaches.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
- Set department quality standards and directed daily operations.
- Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
- Planned album photo sessions, including selecting photographers, stylists and hair and makeup artists.
- Maintained in-depth and current knowledge of emerging industry trends
- Negotiated with vendors and suppliers to achieve cost-effective, quality support on projects.
- Conferred successfully with clients, departments and other stakeholders to complete projects.
General Manager
Cebolla Fine Flowers
Dallas , TX
04.2016 - 12.2017
- Built and maintained loyal, long-term customer relationships through effective account management.
- Designed sales and service strategies to improve revenue and retention.
- Tracked monthly sales to generate reports for business development planning.
- Processed new flower and greenery shipments by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
- Cut, arranged and produced flower bouquets and potted perennial plants according to customer specifications.
- Prepared and processed floral orders to customer specifications via phone or resulting from in-store consultations.
- Ordered and maintained floral inventory and supplies to meet customer demand and offer seasonal varieties.
- Promoted customer satisfaction by recommending flower pairings and greenery options for floral arrangements.
- Processed sales transactions via cash register and telephone orders.
- Watered plants and cut, conditioned and cleaned flowers and foliage for storage.
- Utilized expert communication skills to collaborate with customers and design bouquets, corsages and other floral pieces to meet requirements.
Floral Apprentice
Special Occasions
Sherman , Texas
03.2009 - 12.2012
- Processed new flower and greenery shipments by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
- Received incoming flower deliveries and placed new stock in refrigerators.
- Provided instruction on how to care for flowers, including ideal temperature and how often water should be changed.
- Watered plants and cut, conditioned and cleaned flowers and foliage for storage.
- Maintained organization, cleanliness and safety in work areas.
- Completed semi-skilled and skilled work under supervision of fully qualified supervisors.
Education
Educational Workshop - 1:1 Design Intensive
Ponderosa And Thyme Classroom
Portland, Oregon 02.2020
Certificate of Completion - Floral Sales And Design
Benz School of Floral Design
Texas A&M, College Station, Texas06.2013
High School Diploma -
Sherman High School
Sherman, Texas06.2008
Skills
- Sales leadership
- Team management
- Program creation and implementation
- Customer relations
- Consultative sales techniques
- Customer service-oriented
- Artistic floral design
- Client consultations
- Business development
- Effective customer upselling
Affiliations
AWARDS
Texas Master Florist Endowment Award 2013
PUBLICATIONS
Brides of Austin, 2020
Brides of Austin, 2019
Austin-American Statesman, 2019
Texas In Bloom, 2019
Carats and Cake, 2016
Brides of North Texas, 2015
Southern Weddings, 2015
Timeline
Floral Department Manager
Tom Thumb Food Stores
01.2023 - Current
Owner
The Twisted Tulip
01.2020 - 01.2023
Creative Director
The Flower Studio
01.2018 - 01.2020
General Manager
Cebolla Fine Flowers
04.2016 - 12.2017
Freelance Event Designer
Contract
01.2013 - 01.2020
Floral Apprentice
Special Occasions
03.2009 - 12.2012
Educational Workshop - 1:1 Design Intensive
Ponderosa And Thyme Classroom
Certificate of Completion - Floral Sales And Design
Benz School of Floral Design
High School Diploma -
Sherman High School
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