Jake Gibson

Work History

Bayfront Bistro

Fort Myers Beach, FL

09.2021 - Current

Trained new bartenders on drink preparation, product promotion, garnish preparation and sanitation protocol.
Upsold menu items to customers, driving up per sale revenues and maximizing profits.
Handled simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
Managed accurate register and produced daily sales reports backing up inventory usage numbers.
Kept bar presentable and well-stocked to meet customer needs.
Improved and applied social media marketing strategies to increase patronage
Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers and taking inventory

Rise Health Systems

Fort Lauderdale, FL

01.2017 - 12.2020

Developed innovative sales and marketing strategies to facilitate business expansion.
Planned and executed web, SEO, database marketing and social media advertising campaigns.
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Planned marketing initiatives and leveraged referral networks to promote business development.
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Assessed KPIs to achieve in-depth understanding of campaign performance.

Elevations Health

Wellington, FL

01.2014 - 12.2017

Led digital, sales, and marketing teams on rebranding small local organization wellington counseling to known national brand; elevations health providing quality care services for substance abuse and mental health.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales.
Analyzed sales and marketing data for improved strategies.
Hired, supervised and coached 14 employees on sales strategies and marketing objectives to optimize performance.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Led creation of marketing materials, collateral, and sales support tools.
Designing, implementing & facilitating an effective local & national marketing strategy.
Developing partnerships & relationships with third parties to meet strategic objectives.
Manage third party vendor relationships in accordance with marketing objectives and budget requirements.
Generated reports detailing campaign performance, customer engagement and engagement trends.
Creating & monitoring content marketing through various online and offline channels for branding and lead generation
Planned marketing initiatives and leveraged referral networks to promote business development.

Palm Healthcare Company, Inc

Delray Beach, FL

08.2008 - 07.2014

Established and oversaw performance targets for call center associates.
Collected and analyzed call center statistics, sales rates, costs and customer service metrics.
Established relationships and touch points with clients to promote retention.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Supervised sales team of 12 people, stepping in to support employees and deliver smooth sales processes for clients.
Identified and utilized community resources and established and maintained relationships with identified service providers to better serve patient needs.
Increased marketing efficiency and revenue by optimizing all leads and referrals placed to providers in which reciprocal business was maintained.

Sportsters Bar and Grill

Saint Charles, IL

01.2006 - 12.2008

Handled simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
Increased bar revenue through development and marketing of featured cocktails.
Upsold daily specials and beverage promotions to exceed daily sales goals.
Improved and applied social media marketing strategies to increase patronage.
Operated efficiently in high-volume setting to prepare and serve more than 200 customers daily.
Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.