Jake Goeckeritz
Lehi,UT
Summary
If you're in the business of making something, be in the business of making something great. - Robert Iger Visionary Executive and seasoned thought leader with 13+ years of proven expertise and unwavering dedication to operations excellence which drives organizational growth and cultivates key partnerships. Adept in all multidisciplinary business facets integral to new enterprise launch, financial sustainability and profitability.
Overview
10
10
years of professional experience
Work History
VP of Marketing
Bola AI
03.2022 - Current
- Built out marketing and generated 500% YOY- lead growth
- Helped create 800x revenue growth in 16 months
- Built out complete marketing strategy and channels
- Created a full rebrand and website overhaul
- Created a revenue-centric lead model
- Created and built the prospect journey in Pardot and salesforce, with aligning dashboards
- Onboarded multiple new technologies
- Created lead scoring model
- Ran business development and Partner marketing
- Saw a 140% increase in partner revenue
- Helped build out the whole revenue model, sales and marketing
- Helped create single location and DSO revenue verticals
- Built out all social media channels
- Handled all PR
- Helped to create the cost model and product roadmap
- Handled project management for different company products.
VP of Marketing
Fishbowl
01.2021 - 03.2022
- Helped to build a brand and a company to the point of acquisition by Diversis Capital in December 2021
- Ran a full rebrand of Fishbowl, March 2021 - New logo, colors, website, branding, swag
- Broke down silos and created team goals to drive team collaboration - Leading to higher leads and revenue
- Implemented a data centric mindset within the company and my team with new dashboards, daily updates and goals
- Lead implementation of new messaging
- Organized products verse packages verse features
- Helped to create a strong/collaborative relationship between sales and marketing
- Implemented a strong marketing organization from top down
- Creating opportunities for growth and mid tier leadership to help drive company growth and leads
- Helped build a strong relationship with Intuit, launching our first ever webinar series and joint marketing campaigns
- Led a website overhaul to create a cleaner prospect and customer journey
- Implemented and managed our first ever online summit - Inventory Management + Growth Summit - Fishbowlgrowthsummit.com 9000+ registrations
- Help grow revenue from 28 MM - 52 MM, the biggest growth Fishbowl had seen in 20 years.
- Rolled out our first ever online SAAS product Fishbowl Online
- 40+ team certifications.
- Raised SAL (sales accepted lead) numbers by 50% YoY 2020-2021
- Led a team of 21, Grew it from 11.
Head of Vertical Marketing
Weave
10.2019 - 01.2021
- Helped build Weave to an IPO
- Built and implemented the vertical marketing team
- The Vertical Marketing team owns Strategy, Creative, Messaging, Sales communication and Team collaboration for the whole marketing org
- Built and recruited the team
- Grew it to 7 team members
- Oversaw the building and execution of bigger projects/campaigns for our marketing team that encompasses all members of the team and were company-wide
- Quarterly strike moments
- Handled international expansion for Weave for marketing
- Helped to build our marketing and demand generation teams which have resulted in 25x growth month over month since coming on
- Have gone from 10 million ARR and four people in our marketing org when coming on to over 100 + million as a company and over 35 in our org
- Oversaw and executed our first ever online SMB summit - Business Growth Summit
- 7.200 registrations (all SMB industries), Resulting in an 8x return and is still content that is used monthly on our site
- Worked with sales leaders to create a seamless relationship to help better communication and the prospect journey conversion rates.
Head of Growth Marketing
Banyan
06.2015 - 06.2018
- Built out the whole demand team to 7 members
- Creating, managing and optimizing demand gen campaigns across online channels: Google, Facebook, LinkedIn, Instagram and Twitter
- Generating 45% of company revenue
- Integrating various demand gen technologies to streamline the customer journey and improve sales funnel conversion rates, using Chili Piper, Pardot, Salesforce, Slack and Zapier
- Developing and implementing an effective SEO strategy
- Training SDRs and Account Executives on using CRM (Salesforce) and Marketing Automation (Pardot) systems to increase sales funnel results
- Creating and optimizing landing pages
- Fulfilling marketing automation campaigns
- Working hand in hand with sales reps to close leads at a 35% close rate
- Used Pardot to build, manage and optimize email drip and automation campaigns
- Started and built the inbound marketing department at Banyan
- Delivered the lowest CAC in the company
- Ran account executive role for enterprise clients who purchased ads.
Senior Demand Gen Consultant
The Pedowitz Group
09.2013 - 06.2015
- Created successful inbound marketing campaigns for Fortune 500 companies: Grundfos, GE, Med Assets, Amex
- Assessed companies' inbound marketing needs, including websites, AdWords, analytics, etc
- Consulted clients on growing site traffic ROI
- Created and fulfilled paid and organic lead gen campaigns
- Worked one on one with C-Suite executives from publicly-traded companies
- Helped marketing departments hit their MQL and SQL goals
- Consulted companies on how to grow their digital imprint.
Education
B.S. of Science - Emphasis Psychology
Utah Valley University
01.2011
Skills
- Marketing
- Online Marketing
- Social Media
- Sales
- Operations Oversight
- Performance Improvement
- Growth Planning
- Operational Leadership
- Strategy
- Go-To-Market Strategy Development
Timeline
VP of Marketing
Bola AI
03.2022 - Current
VP of Marketing
Fishbowl
01.2021 - 03.2022
Head of Vertical Marketing
Weave
10.2019 - 01.2021
Head of Growth Marketing
Banyan
06.2015 - 06.2018
Senior Demand Gen Consultant
The Pedowitz Group
09.2013 - 06.2015
B.S. of Science - Emphasis Psychology
Utah Valley University
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