Focus on securing off-the-field endorsement deals for NFL and collegiate clients
Communicate daily with brands to identify potential athlete fits for marketing campaigns
Match athletes with brand opportunities based on alignment of values, audience, and campaign goals
Negotiate budgets, deliverables, and timelines to maximize value for both the client and brand
Oversee final contracts to ensure all terms align with the athlete’s brand and agency objectives
Co-Founder
HomeCrowd Threads
Bridgewater, NJ
07.2023 - Current
Spearheaded the launch of HomeCrowd Threads, an apparel and merchandise brand partnering with high-level college and professional athletes to create custom designs and high-quality products.
Built and maintained a strong relationship with a manufacturer in California, ensuring high-quality production and timely delivery of merchandise.
Negotiated contracts with over 25 athletes and agents to establish revenue-sharing agreements, ensuring mutually beneficial partnerships.
Built a strong presence on social media, effectively engaging with fans, and promoting merchandise through targeted campaigns.
Executive Search Recruiter
Jackson Lucas
New York, NY
06.2022 - 06.2023
Specialized in recruiting high-level executives in the real estate and investment banking industries
Conducted candidate sourcing, screening, and interviewing
Developed and maintained relationships with clients and candidates
Facilitated successful placements of top talent
Marketing and Recruiting Intern
Brewster Place Staffing
Westfield, NJ
06.2021 - 02.2022
Managed company social media accounts, with a heavy focus on LinkedIn
Maximized website and social media traffic
Created new marketing content to attract prospective candidates and hiring managers
Attracted top talent on all social media and company platforms
Evaluated applicants for multiple job openings
CoFounder and Chief Marketing Officer
MaxExercise LLC
Somerset, NJ
06.2020 - 11.2020
Started an Ecommerce company from the ground up
Acquired increased knowledge in Digital Marketing
Managed marketing campaigns through Instagram, Facebook, and Amazon
Studied target markets to create the best marketing campaigns
Ran social media accounts for the company
Studied search engine optimization to increase web traffic to our digital store
Golf Starter / Pro shop Manager
Basking Ridge Country Club
Basking Ridge, NJ
05.2019 - 08.2019
Managed course schedule and tee times to fit everyone’s needs
Promoted and sold golf equipment in the pro shop
Promoted and marketed upcoming and future golf tournaments
Ensured all tournaments/events ran smoothly
Education
Bachelor of Science - Marketing
Rutgers, The State University of New Jersey - Rutgers Business School
New Brunswick, NJ
05-2022
Skills
Technical skills: Digital Marketing, Facebook/Instagram/Amazon Advertising, Search Engine Optimization
Activities/Clubs: PE Partners, Special Friends Day, Rutgers Unite Marathon Volunteer, Rutgers Club Hockey, Pi Kappa Alpha Fraternity