Directed a $340M seed business with three P&Ls, covering row crops, small grains, and commodities
Led creation of Greenpoint’s GTM strategy across sales, marketing, and procurement, partnering with vendors on targets, pricing, programs, and product management to optimize business results
Oversaw procurement of 20MM lbs of small grain and commodity seed with a focus on regional grass and grains.
Restructured contract for Greenpoint's Hall, TN production facility resulting in $300k in savings.
Performed talent segmentation exercise, aligning talent to location specific sales targets, driving individual accountability, and offering career pathing.
Spearheaded creation of Power BI dashboards to track and manage team performance and allow data driven in-season forecasting
Negotiated contracts and programs for seed business aligning contracting process with sales targets and business goals.
Directed prepay strategy for over $190MM in seed consumption
Led continuous improvement initiatives using profitability and logistics analysis to evaluate cost-to-serve reduction models, enhancing operational efficiency
Increased market share by 20K acres of row crop growth
Promoted to Senior Director after 1 year.
Key Account Manager
Bayer Crop Science
07.2020 - 07.2023
Managed seed and crop Protection portfolio for GreenPoint AG totaling $150MM
Led development of a collaborative logistics strategy to manage Roundup distribution during a supply shortage, ensuring business continuity and 5% growth compared to competitors who fell short of prior year volumes.
Grew account share by 2–3% year-over-year for three consecutive years, elevating it to the company’s largest key account by total dollar volume.
Delivered 3 consecutive years of KAR targets in both Seed and CP
Worked cross functionally with sales teams to implement strategic go to market plans and regional initiatives, enhancing market penetration
Aligned customer service and operations to support Greenpoint’s unique Co-Op wholesale model, improving service effectiveness
Senior Technical Sales Representative
Bayer Crop Science
10.2014 - 07.2020
Increased EDI sales from $4.1M to $5.8M over three years, driving growth in the Credenz seed brand and the Liberty/Liberty Link trait platform..
Served as Cumberland District lead for Bayer Showcase Plot Tour events in 14’, 15’ and 16’.
Collaborated with regional marketing teams to capture grower testimonials and partnered with corporate marketing on a Washington Post campaign
Achieved Bayer Master recognition for greatest sales growth over budget in just three seasons, representing the Cumberland District
Managed seed and chemical forecasts and created Customized Customer Offers to enhance customer partnerships and grow sales
Sales Representative II
Syngenta Crop Protection
03.2011 - 10.2014
Achieved $4.8M to $7.7M sales growth over three years in a previously underperforming territory.
Acquired six new AgriEdge accounts, recruited a new Seed Advisor, and launched a seed partnership with $500K in forecasted 2014 sales.
Completed Business Alignment Agreements, Competitive Allowance incentives, and Grower Offers with channel partners to increase profitability, sustain current business, and increase support at the grower level.
Completed timely, accurate forecasts of key AIs to improve logistics and understanding of current commercial unit finances.
Utilized commodity market analysis, AI production cycles, and retail business climate during account planning/segmentation to find key market opportunities within sales territory.
Organized customer meetings, field days, entertainment outings and training sessions.
Managed operational budget, variable selling expenses, and marketing funds within Commercial Unit and District guidelines.
Led Northern Indiana district’s 2014 resistance campaign and retail meeting.
Reached Sales Representative level II within two years.
Innovator Award recipient for 2013.
Education
Bachelor of Arts - Global Studies, Global Economics and Policy
The University of Tennessee
Knoxville, TN
Skills
Sales strategy and development
Competitive analysis
Solution selling
Performance tracking
Contract negotiation
Timeline
Senior Director – Seed
Greenpoint Ag
07.2023 - 10.2025
Key Account Manager
Bayer Crop Science
07.2020 - 07.2023
Senior Technical Sales Representative
Bayer Crop Science
10.2014 - 07.2020
Sales Representative II
Syngenta Crop Protection
03.2011 - 10.2014
Bachelor of Arts - Global Studies, Global Economics and Policy