Summary
Overview
Work History
Education
Skills
Technical
Timeline
Generic

Crissy Tohey

Maple Grove,MN

Summary

Results driven Head of Sales with a proven track record of exceeding revenue targets and market share. Skilled in developing strategic sales and marketing plans and leading high-performing teams to achieve exceptional results.

Overview

27
27
years of professional experience

Work History

Head of Sales

Priya Living
03.2022 - Current
  • Oversee all rev generation for a private developer of extended stay communities in India and four CA properties in the San Francisco Bay Area
  • Increased CA occupancy by 35% in less than 90 days
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance
  • Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans
  • Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth
  • Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process
  • Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company
  • Developed new sales enablement collateral and tools to support preleasing activities. The project was eventually canceled as the company changed direction
  • Worked with Head of Marketing on rebranding, website, photography, video and sales training materials to launce new extended stay product in India
  • Lead and develop Global team

Regional Sales and Marketing Director

Transforming Age
10.2019 - 03.2022
  • Establish 95% occupancy in Rental portfolio, balancing both revenue and occupancy
  • Standardize sales process scalable to support growth
  • Operate in a roll up your sleeves mentality as a key leader in supporting multiple regions
  • Increase and stabilize occupancy
  • Collaborates with Ops and Finance to make pricing and product recommendations



Campus Business Development Director

Mission Health
01.2017 - 03.2019
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Led a team that included IL, AL, MC, SNF, and TCU
  • Mentored team to move in 81 residents in less than 4 weeks
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Executive Director

Gracewood Senior Living
01.2014 - 01.2017
  • Recruit, hire, and manage community team members
  • Implement, evaluate and improve community programs and services
  • Manage day to day operational and financial management of community, driving strong NOI performance, occupancy goals, expense management, improving business metrics
  • Deliver high quality care and services
  • Instill accountability in all departments
  • Create and foster a culture of excellence

General Manager of Operations

Life Time Fitness
01.1997 - 02.2011
  • Enhanced customer satisfaction with proactive communication, timely issue resolution, and continuous process improvement initiatives
  • Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals
  • Established a culture of continuous improvement by identifying opportunities for enhancement in operations, systems, and procedures
  • Developed high-performing teams through effective coaching, mentoring, and performance management strategies
  • Developed and implemented a new sales strategy that resulted in exceeding budget by 400 units
  • Achieved Artistry Award for financial excellence
  • Introduced innovative pricing models
  • Restructured sales team and process to improve efficiency and conversion rates
  • Launched new health clubs in multiple states

Education

Associate of Science - Nursing

Anoka Technical & Anoka Ramsey Community College
Minneapolis, MN
05.2014

Skills

    Motivator

    Results Driven

    Emotional Intelligence

    Coaching & Development

Technical

HubSpot I Enquire I Welcome Home I PCC I Google Docs & Drive I MS Office I LinkedIn I Zoom I Google Meet I Dropbox

Timeline

Head of Sales

Priya Living
03.2022 - Current

Regional Sales and Marketing Director

Transforming Age
10.2019 - 03.2022

Campus Business Development Director

Mission Health
01.2017 - 03.2019

Executive Director

Gracewood Senior Living
01.2014 - 01.2017

General Manager of Operations

Life Time Fitness
01.1997 - 02.2011

Associate of Science - Nursing

Anoka Technical & Anoka Ramsey Community College

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Crissy Tohey