Crissy Tohey
Maple Grove,MN
Summary
Results driven Head of Sales with a proven track record of exceeding revenue targets and market share. Skilled in developing strategic sales and marketing plans and leading high-performing teams to achieve exceptional results.
Overview
27
27
years of professional experience
Work History
Head of Sales
Priya Living
San Francisco I India
03.2022 - Current
- Oversee all rev generation for a private developer of extended stay communities in India and four CA properties in the San Francisco Bay Area
- Increased CA occupancy by 35% in less than 90 days
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company
- Developed new sales enablement collateral and tools to support preleasing activities. The project was eventually canceled as the company changed direction
- Worked with Head of Marketing on rebranding, website, photography, video and sales training materials to launce new extended stay product in India
- Lead and develop Global team
Regional Sales and Marketing Director
Transforming Age
Multi- Site I Seattle I Minneapolis
10.2019 - 03.2022
- Establish 95% occupancy in Rental portfolio, balancing both revenue and occupancy
- Standardize sales process scalable to support growth
- Operate in a roll up your sleeves mentality as a key leader in supporting multiple regions
- Increase and stabilize occupancy
- Collaborates with Ops and Finance to make pricing and product recommendations
Campus Business Development Director
Mission Health
Minneapolis, MN
01.2017 - 03.2019
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Led a team that included IL, AL, MC, SNF, and TCU
- Mentored team to move in 81 residents in less than 4 weeks
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Executive Director
Gracewood Senior Living
Multi-site
01.2014 - 01.2017
- Recruit, hire, and manage community team members
- Implement, evaluate and improve community programs and services
- Manage day to day operational and financial management of community, driving strong NOI performance, occupancy goals, expense management, improving business metrics
- Deliver high quality care and services
- Instill accountability in all departments
- Create and foster a culture of excellence
General Manager of Operations
Life Time Fitness
Minneapolis, MN I Indianapolis, IN
01.1997 - 02.2011
- Enhanced customer satisfaction with proactive communication, timely issue resolution, and continuous process improvement initiatives
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals
- Established a culture of continuous improvement by identifying opportunities for enhancement in operations, systems, and procedures
- Developed high-performing teams through effective coaching, mentoring, and performance management strategies
- Developed and implemented a new sales strategy that resulted in exceeding budget by 400 units
- Achieved Artistry Award for financial excellence
- Introduced innovative pricing models
- Restructured sales team and process to improve efficiency and conversion rates
- Launched new health clubs in multiple states
Education
Associate of Science - Nursing
Anoka Technical & Anoka Ramsey Community College
Minneapolis, MN05.2014
Skills
Motivator
Results Driven
Emotional Intelligence
Coaching & Development
Technical
HubSpot I Enquire I Welcome Home I PCC I Google Docs & Drive I MS Office I LinkedIn I Zoom I Google Meet I Dropbox
Timeline
Head of Sales
Priya Living
03.2022 - Current
Regional Sales and Marketing Director
Transforming Age
10.2019 - 03.2022
Campus Business Development Director
Mission Health
01.2017 - 03.2019
Executive Director
Gracewood Senior Living
01.2014 - 01.2017
General Manager of Operations
Life Time Fitness
01.1997 - 02.2011
Associate of Science - Nursing
Anoka Technical & Anoka Ramsey Community College