Jake Moreno
Creative Director
Clearwater
Summary
Creative Marketing Director with a proven track record in driving sales for B2B tech clients through strategic campaign management and content creation. Expert in copywriting and technical writing in a variety of B2B tech verticals. Accomplished film producer and director for corporate video projects.
Overview
14
14
years of professional experience
Work History
Creative Director
Richter 10.2 Media
12.2020 - Current
- Developed high-impact creative campaigns and written assets for over fifty Fortune 500 B2B tech clients.
- Managed campaigns and asset creation for Safelite Group - resulting in a seamless digital transformation across the entire organization.
- Wrote high profile brand and product pieces for all clients, including the Emerson Group - resulting in tens of millions of dollars in ROI in the form of increased sales.
- Produced and directed all filmed video content for clients, including national commercials for Windstream Enterprise - helping them significantly increase brand awareness in their industry.
Director of Copywriting
Richter 10.2 Media
06.2014 - 12.2020
- Developed and supervised the creation of compelling copy for clients in a variety of mediums, including print, digital, and broadcast.
- Created copy for a large series of training films for AT&T, educating their store associates on sales techniques and resulting in higher sales across their phone accessories business.
- Created copy for a video-centric marketing campaign for Dell, resulting in increased visibility and sales of their on and off-prem data solutions.
- Developed and wrote a call center training campaign for Wyndham Resorts, resulting in higher bookings at many of their locations worldwide.
Creative Director
Mischievious Studios
05.2012 - 06.2014
- Developed and wrote viral marketing campaigns and ads for large B2C clients.
- Wrote a comprehensive marketing campaign for Trident Gum's "Layers" product, increasing its awareness and sales numbers.
- Developed and wrote an ad series for PeaPod Digital Labs, helping increase their visibility in the app-based grocery delivery space.
- Supervised post-production on all campaigns assets, including editing and VFX work.
Copywriter
Content Masters
06.2010 - 05.2012
- Wrote professional copy for law firm websites, including those for personal injury, criminal defense, and family law.
- Optimized and improved search result rankings of legal websites with the creation of effective SEO content.
Education
Radio And Television Broadcasting
Cal State University Northridge
Northridge, CA 05.2001 -
Skills
Strategic marketing planning
Creative campaign development
Creative team leadership
Project management
Copywriting
Technical Writing
Film Production & direction
Videography
Camera operating
Film editing
Film post-production supervision
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Creative Director
Richter 10.2 Media
12.2020 - Current
Director of Copywriting
Richter 10.2 Media
06.2014 - 12.2020
Creative Director
Mischievious Studios
05.2012 - 06.2014
Copywriter
Content Masters
06.2010 - 05.2012
Radio And Television Broadcasting
Cal State University Northridge
05.2001 -