Jake Moreno
Creative Director
Clearwater
Summary
Creative Marketing Director with a proven track record in driving sales for B2B tech clients through strategic campaign management and content creation. Expert in copywriting and technical writing in a variety of B2B tech verticals. Accomplished film producer and director for corporate video projects.
Overview
14
14
years of professional experience
Work History
Creative Director
Richter 10.2 Media
Seattle, WA
12.2020 - Current
- Developed high-impact creative campaigns and written assets for over fifty Fortune 500 B2B tech clients.
- Managed campaigns and asset creation for Safelite Group - resulting in a seamless digital transformation across the entire organization.
- Wrote high profile brand and product pieces for all clients, including the Emerson Group - resulting in tens of millions of dollars in ROI in the form of increased sales.
- Produced and directed all filmed video content for clients, including national commercials for Windstream Enterprise - helping them significantly increase brand awareness in their industry.
Director of Copywriting
Richter 10.2 Media
Seattle, WA
06.2014 - 12.2020
- Developed and supervised the creation of compelling copy for clients in a variety of mediums, including print, digital, and broadcast.
- Created copy for a large series of training films for AT&T, educating their store associates on sales techniques and resulting in higher sales across their phone accessories business.
- Created copy for a video-centric marketing campaign for Dell, resulting in increased visibility and sales of their on and off-prem data solutions.
- Developed and wrote a call center training campaign for Wyndham Resorts, resulting in higher bookings at many of their locations worldwide.
Creative Director
Mischievious Studios
Hollywood, CA
05.2012 - 06.2014
- Developed and wrote viral marketing campaigns and ads for large B2C clients.
- Wrote a comprehensive marketing campaign for Trident Gum's "Layers" product, increasing its awareness and sales numbers.
- Developed and wrote an ad series for PeaPod Digital Labs, helping increase their visibility in the app-based grocery delivery space.
- Supervised post-production on all campaigns assets, including editing and VFX work.
Copywriter
Content Masters
Los Angeles, CA
06.2010 - 05.2012
- Wrote professional copy for law firm websites, including those for personal injury, criminal defense, and family law.
- Optimized and improved search result rankings of legal websites with the creation of effective SEO content.
Education
Radio And Television Broadcasting
Cal State University Northridge
Northridge, CA 05.2001 -
Skills
Strategic marketing planning
Creative campaign development
Creative team leadership
Project management
Copywriting
Technical Writing
Film Production & direction
Videography
Camera operating
Film editing
Film post-production supervision
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Creative Director
Richter 10.2 Media
12.2020 - Current
Director of Copywriting
Richter 10.2 Media
06.2014 - 12.2020
Creative Director
Mischievious Studios
05.2012 - 06.2014
Copywriter
Content Masters
06.2010 - 05.2012
Radio And Television Broadcasting
Cal State University Northridge
05.2001 -