Jake Perella
Bentonville,AR
Summary
Ambitious, hungry, and reliable cross-functional leader focused on bringing value to a team through relentless effort toward achieving goals. Leader-developer and analytical-thinker who is passionate about motivating and developing future leaders while working toward overall business growth and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director II, Sales, Mass/Department/E-commerce
Claire's
05.2023 - Current
- Responsible for driving profitable growth at Walmart US, Walmart Canada, Macy's, Kohl's, DSW, Red Apple, Amazon NA, UK, and Germany (~160M in revenue)
- Implemented sales strategies while leading finance, operations, replenishment, field, and product teams to achieve goals
- Worked closely with organizational leadership (ELT) to guide overall strategy - briefed ELT on results
- Introduced and drove new operational and inventory workflow to drive sales, reduce shrink, and restore data integrity
- Ownership of P&L, sales budget, and sales forecasts for the year
- Led high-level strategy meetings and Top-to-Tops with DMMs and GMMs to ensure long-term health of the business with Walmart
- Doubled business in Dept 26. at Walmart in revenue for fiscal 2024
- Led line reviews in Hair and Beauty Department (expected launch in 2025 - $20M)
- Set strategy to grow Amazon FBA from $2M in revenue to $5M - projected 20% growth in 2024
- Developed young leaders to ensure future stability and success of the company
- Selected by ELT as Ambassador of the Early Leaders ERG group with specialty in the Mentorship Program
National Account Manager - Walmart Team
Claire's
07.2021 - 05.2023
- Responsible for sales and strategy execution for the Walmart business from an omnichannel perspective, a business worth $115M
- Hired, developed, and led the dedicated Walmart team for Claire's in Bentonville
- Led initiatives that grew Walmart business from $70M in 2022 to expected $115M in 2023
- Strategized, pitched, and won business in two departments in Walmart US (Depts. 32 and 26), and three departments in Walmart Canada (Depts. 32, 33, and 46). Wins brought an incremental $45M in new business (in-line and off-shelf)
- Worked directly with Walmart Merchants, Asst. Merchants, Planners, DMMs, etc. on business strategy
- Oversaw launch and execution of Walmart modulars
- Developed modular strategies to drive sales and reduce field labor with use of data analytics
Regional Account Manager
Shurtape Technologies
09.2019 - 07.2021
- Responsible for growth and development of business with six different departments at Walmart, as well as Sam's Club (~$12M)
- Worked directly with Walmart/Sam's Club Sr. Merchants, Asst. Merchants, Replenishment Managers, and Planners on business strategy, item proposals, as well as general tasks
- Helped create and oversee Walmart.com growth initiatives with seven different departments at Walmart, as well as Sam's Club
- Worked with internal teams to develop strategies that best fit the customer while also benefitting the company from both a sales and margin perspective
- Though in a sales role, still managed forecasting, OTIF metrics, and other general supply chain performance statistics and analytics, both internally and with Walmart, across my respective responsibilities
Business Analyst
Shurtape Technologies
01.2016 - 09.2019
- Began as a Customer Supply Chain Analyst in Jan. 2016 – was promoted within 18 months to Business Analyst
- Managed forecasting and order replenishment for key strategic customers (Walmart, Dollar General, Office Depot, Meijer)
- Drove efforts to reduce compliance fines and oversaw implementation of recommended solutions
- Took over sales analytics/category management role for the Dollar General business in 2017 – resulted in becoming the Category Advisor for our respective departments
- Analyzed product, market, and share trends to evaluate competitive market strategies
- Worked directly with customer merchant teams by providing analytical insights and recommendations for assortment changes, item additions/deletions, and promotional activity to drive growth
Education
Bachelor of Arts - Marketing
Walsh University
North Canton, OH05.2016
Skills
- Cross-functional leadership
- Customer relationships
- Sales, margin, EBITDA target achievement
- Finance and P&L Ownership
- Operational strategic planning and implementation
- Actionable analytics
- Team motivation and leader development
- Business and demand forecasting
- Budget planning and management
- Inventory strategy
Certification
- Learning Evolution Trained Category Analyst
- Learning Evolution Trained Category Manager
- Ambassador, Early Leaders ERG Group, Claire's
Timeline
Director II, Sales, Mass/Department/E-commerce
Claire's
05.2023 - Current
National Account Manager - Walmart Team
Claire's
07.2021 - 05.2023
Regional Account Manager
Shurtape Technologies
09.2019 - 07.2021
Business Analyst
Shurtape Technologies
01.2016 - 09.2019
Bachelor of Arts - Marketing
Walsh University
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