JAKE SHAFER
Scottsdale,AZ
Summary
Dynamic operator with a proven track record in acquisitions, underwriting, and short-term rental (STR) operations, complemented by expertise in marketing and high-ticket sales. Proficient in sourcing, evaluating, and negotiating profitable STR deals while developing scalable operational systems through virtual assistant teams and standardized procedures. Strong foundation in communication, digital advertising, funnel building, social media growth, and financial modeling drives business success and optimizes performance. Committed to leveraging these skills to achieve exceptional results in fast-paced environments.
Overview
3
3
years of professional experience
Work History
AirBnb Arbitrage
Self Employed
02.2024 - Current
- - Sourced and acquired multiple STR units, including a 11-unit Scottsdale portfolio, with two months' free rent..
- - I analyzed STR deals by looking at real data, nightly rates, occupancy, and revenue per room, and built safe, reliable financial models to determine profitability..
- - Built models producing 116% cash-on-cash return.
- - Created VA-operated system using SOPs and Loom documentation.
Sales & Marketing Specialist / High-Ticket Closer
Peak Performance Adjusting
01.2023 - Current
- - Closed high ticket ($19,997) and mid ticket ($997) programs.
- - Built landing pages, funnels, email automation, and CRM systems.
- - Managed pipelines, follow-up systems, and brand growth.
Education
Bachelor of Science - Communication Studies, Marketing
Missouri State University
Springfield, MO08.2023
Associate in General Studies - undefined
Kansas City Kansas Community College
Kansas City, KS07.2020
Skills
- STR Tools: Hospitable, PriceLabs, Turno, AirDna
- Marketing: Meta Ads
- Web: HighLevel, CC360
- Experienced in CC360 automation processes
- Data: Google Sheets, RevCharts, Excel, AirDNA
Accomplishments
I currently run 11 high-performing STR units in Scottsdale and am in the process of adding an additional 26 units.
Hired, trained, and lead a VA operations team handling turnovers, guest communication, maintenance, pricing, and daily tasks.
Created scalable systems using SOPs and Loom-based documentation for every repeated task.
CORE COMPETENCIES
- STR Deal Sourcing & Underwriting
- Market Research
- Negotiation
- Financial Modeling
- High-Ticket Sales
- Digital Marketing
- Funnel Building
- Meta Ads
- VA Team Leadership
- SOP Development
- CRM Management
- Social Media Branding
Timeline
AirBnb Arbitrage
Self Employed
02.2024 - Current
Sales & Marketing Specialist / High-Ticket Closer
Peak Performance Adjusting
01.2023 - Current
Associate in General Studies - undefined
Kansas City Kansas Community College
Bachelor of Science - Communication Studies, Marketing
Missouri State University