Jake Davis
Marketing
Iowa City,IA
Summary
Digital marketing strategist with expertise in full-funnel campaign strategy and execution. Drives end-to-end campaign management—from audience targeting and creative alignment to pacing and performance optimization. Turns data into actionable insights, solving complex performance challenges, and consistently improving KPIs. Partners with account, creative, and client teams to deliver campaigns that achieve strategic goals and measurable impact.
Overview
4
4
years of professional experience
Work History
Digital Marketing Strategist
JWMorton
Cedar Rapids, IA
01.2022 - Current
- Served as the agency’s sole media buyer, overseeing campaign strategy, platform selection, budgets, and optimization for multiple clients.
- Executed multi-platform campaigns simultaneously, managing daily pacing, KPI performance, and strategic adjustments.
- Delivered monthly performance reports with actionable insights to guide creative, messaging, and audience strategy.
- Applied strong analytical and problem-solving skills to diagnose performance issues and implement data-driven solutions.
- Worked closely with account managers, creative teams, and client stakeholders to align media strategy with broader business goals.
- Revamped the agency’s pitch deck, RFP templates, and reporting presentations, helping to win new business and expand existing contracts.
- Improved interdepartmental project management processes using existing tools, enhancing workflow efficiency.
- Used AI tools, such as ChatGPT, to accelerate research, improve reporting efficiency, support creative ideation, and enhance project documentation.
- Key Achievement: Managed media strategy and execution for the University of Northern Iowa, driving consecutive-year enrollment growth for the first time since 2009–2010, including approximately 1,500 new students per year, and a roughly 3% overall increase in total enrollment.
Education
Bachelor of Arts - Marketing
University of Northern Iowa
Cedar Falls, IA12-2021
Skills
- Marketing strategy development
- Google Ads (Search, YouTube, Performance Max)
- Paid social advertising (Meta, TikTok, LinkedIn, etc)
- Programmatic media buying (OTT/CTV, display, DOOH)
- Traditional media buying
- Conversion tracking and implementation
- Analytics and reporting
- Website tools (WordPress, HTML/CSS)
- CRM management
- KPI optimization
- Cross-functional collaboration
- Client communication
- Presentation development (pitch decks, reports)
- Project management and workflow optimization
Timeline
Digital Marketing Strategist
JWMorton
01.2022 - Current
Bachelor of Arts - Marketing
University of Northern Iowa