Jake McGeorge

Kawasaki Good Times demo Tour & Off Road Experience

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. MC live events and appear on camera for internal & external marketing content.
• Successfully completed over 130+ Motorcycle Test ride events at Kawasaki Dealerships across the nation resulting in thousands of test rides and hundreds of sold units.
• Work closely with KMC, Feld, Dealership management, and local staff to ensure smooth and safe delivery of the GTDT on a weekly basis 12 months a year. Including but not limited to local dealerships, Daytona Bike Week, IMS, and various large scale outdoor events.
• Build, manage, and maintain lasting relationships with dealership and vendor staff.
• Manage and maintain fleet of motorcycles, side by sides, tour chase vehicles, and assist where needed on maintenance of GTDT tractor trailer.
• Coordinated accommodations for crew and tour transportation between destinations.
• Controlled overhead costs and logistical expenses to meet tour budget goals.

• Maintained continuous knowledge of current and newly developed industry technology, making proactive suggestions to improve AV offerings and strategies
• Drove operational improvements which resulted in savings and improved profit margins
• Collaborated with team members to provide timely resolution of AV issues or obstacles and achieve smooth presentations
• Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.

• Manage and deploy marketing assets in a wide range of event types for brands including but not limited to L.L. Bean, RAZER Computers, and more..
• Maintained current techinical knowledge in Pro audio, lighting, staging, photo, and video production.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Cultivated productive and safe atmosphere while supervising a team of 20+ employees working with heavy equipment, power tools, tech, and implementation of best practices
• Hired and cross-trained staff members for various event-specific functions and ensured employees’ understanding of associated processes and procedures
• Examined incoming materials and compared them to documentation for accuracy and quality

• Training new hires with sales, product information, computer use, and any customer service. Made sure product was kept in stock and readily available to customers, Kept track of inventory as well as making sure sales area was kept clean and organized
• Handle out of store purchase order accounts with local car dealerships as we would very often be who they would call to handle a wide variety of Mobile Electronics Installations