Jakki Jakaj
Austin,TX
Summary
Determined and growth-obsessed B2B SaaS marketing leader with 9+ years of experience running global campaigns and leading AMER regional marketing. I drive revenue and pipeline through bold, experimental, and results-driven strategies across every demand channel—ABM, digital, paid, email, webinars, field events, and beyond.
I care deeply about how people actually buy in today’s complex B2B landscape—and I love testing, learning, and scaling what works. With a strong command of both global campaign orchestration and regional execution, I’ve built scalable demand engines, launched programs that deliver double-digit YoY pipeline growth, and connected marketing to real business outcomes. Along the way, I’ve led high-performing teams and partnered cross-functionally to bring GTM strategies to life and accelerate growth across segments and personas.
Overview
8
8
years of professional experience
Work History
Director, Global Growth + Regional Marketing AMER
Dbt Labs
10.2021 - Current
- Lead global campaigns strategy while managing AMER regional marketing, executing across paid, ABM, email, webinars, field events, content syndication, and digital channels.
- Build and scale a demand generation engine, delivering double-digit YoY growth in sourced pipeline.
- Own full-funnel campaigns, from awareness to SQLs, pipeline creation, renewals, and expansion, contributing in influenced and sourced pipeline.
- Partner with product marketing, sales, and RevOps to align GTM programs with revenue outcomes across segments and personas.
- Oversee AMER regional marketing events and standards, improving alignment, engagement, and regional pipeline contribution.
- Mentor and manage a 12-person global + regional marketing team, fostering collaboration and execution excellence.
Global Marketing Campaign Manager
Global Knowledge
11.2020 - 10.2021
- Developed and executed cross-regional demand generation campaigns to drive lead acquisition and pipeline growth
- Collaborated with regional sales leaders to align campaigns with revenue goals and market dynamics
- Launched multi-channel initiatives that improved MQL-to-SQL conversion by 25%
- Owned campaign calendar, reporting cadence, and GTM planning for global training programs
Marketing Campaign Manager
Soci
11.2019 - 11.2020
- Created integrated marketing programs across paid and organic channels targeting multi-location businesses
- Partnered with content, sales, and customer success to support lifecycle marketing and retention
- Led successful webinar and virtual event programs, driving significant top-of-funnel growth
Marketing Coordinator
Lightspeed Systems
06.2017 - 11.2019
- Executed email and social campaigns targeting K-12 edtech decision-makers
- Increased campaign CTR and engagement through optimization and segmentation
- Supported go-to-market strategy for new product launches and tradeshows
Education
Bachelor of Science - Marketing
Western Connecticut State University
Connec12.2016
Websites
Accomplishments
- Boosted Lead Conversion: Increased lead-to-opportunity conversion by 35% in under 6 months through targeted multi-channel campaigns.
- Pipeline Growth: Delivered 50% YoY pipeline growth, consistently sourcing 43% of total pipeline per quarter.
- Revenue Impact from Integrated Campaigns: Launched 10+ persona-driven campaigns driving 15% lift in revenue.
- ABM at Scale: Built and scaled a global ABM program for major accounts, landing high-value wins and accelerating enterprise pipeline.
- Regional Marketing Transformation: Overhauled AMER event strategy and standards, increasing engagement and driving measurable sourced pipeline.
- Channel Optimization: Expanded paid, email, webinar, and field programs, improving CTR, CPL, and pipeline contribution.
- Team Leadership: Mentored and grew a 12-person global + regional team, achieving high performance and cross-functional alignment.
Timeline
Director, Global Growth + Regional Marketing AMER
Dbt Labs
10.2021 - Current
Global Marketing Campaign Manager
Global Knowledge
11.2020 - 10.2021
Marketing Campaign Manager
Soci
11.2019 - 11.2020
Marketing Coordinator
Lightspeed Systems
06.2017 - 11.2019
Bachelor of Science - Marketing
Western Connecticut State University