Jalen Thomas
Murfreesboro,TN
Summary
Results-driven Operator experienced in developing high-value tailored solutions through project management, product development, and sales execution. Leveraged data and customer insights to build and scale operational infrastructures, enhancing efficiency and driving measurable growth. Focused on optimizing merchandising strategies and product placement to improve visibility, engagement, and conversion rates.
Overview
5
5
years of post-secondary education
1
1
year of professional experience
Work History
Marketing Consultant
ATLAS Empowered
Nashville, Tennessee
09.2026 - Current
- Managed merchandising and product placement to enhance product visibility and drive higher conversion rates.
- Drove in-store sales by assisting customers with product selection, upselling complementary items, and increasing transaction value.
- Delivered product expertise across appliances, guiding customers toward high-value purchasing decisions.
- Resolved customer issues and objections, converting potential losses into completed sales and improving customer satisfaction.
- Educated customers on product features, warranties, and add-ons, leading to increased total sale value.
Visionary and Founder
Opti Threads LLC.
08.2025 - Current
- Engineered demand by translating brand identity into high converting product drops, driving both engagement and direct-to-consumer revenue.
- Directed product development from concept to release, aligning design, messaging, and market demand to maximize sell-through rates.
- Built a brand ecosystem that blends marketing, product, and sales. Turned attention into consistent conversion and repeat customers.
- Collaborated with creatives and vendors to align product messaging with customer demand, enhancing conversion rates and customer engagement.
- Positioned each collection with compelling narratives and emotional triggers, boosting brand affinity and expediting purchase decisions.
- Analyzed customer feedback and sales performance to refine product positioning and outreach strategies, optimizing promotional offers.
Logistics Account Executive Trainee
Total Quality Logistics
03.2026 - 08.2026
- Translated complex freight capabilities into clear, compelling value propositions that captured client attention and accelerated deal conversion.
- Strengthened negotiation skills by closing deals between shippers and carriers in fast-paced, high-pressure environments.
- Analyzing end-to-end client supply chain needs to design tailored logistics solutions, owning a full book of business from prospecting to execution.
Education
Bachelor of Business Administration - Marketing
Middle Tennessee State University
Murfreesboro, TN 08.2020 - 08.2025
Skills
- Product positioning
- Market analysis
- Sales optimization
- Customer engagement
- Customer engagement
- Client relationship
- Client relationship
PROJECTS
- The Yearbook Project Cultural Visual Campaign (2025) Apr 2025 - Current, Conceptualized and executed a cultural visual time capsule blending portraits, style, and storytelling to highlight community identity
- Retailing Store Analysis Marketing Research Project (2025) Mar 2025 - Mar 2025, Produced a detailed report with recommendations for improving sales through optimized layout, signage, and visual merchandising
Affiliations
- Collegiate 100, Middle Tennessee State University
- Brotherhood Chair
- IGNITE Program, Middle Tennessee State University
- Member
Personal Information
Title: MARKETING SALES PROFESSIONAL
Timeline
Marketing Consultant
ATLAS Empowered
09.2026 - Current
Logistics Account Executive Trainee
Total Quality Logistics
03.2026 - 08.2026
Visionary and Founder
Opti Threads LLC.
08.2025 - Current
Bachelor of Business Administration - Marketing
Middle Tennessee State University
08.2020 - 08.2025