JALENA JAMES
Houston,TX
Summary
High-performing Marketing and Communications Professional with seven-year progressive career across both internal and external communications. Offering excellent management and organizational skills to lead and coordinate multiple, concurrent projects and strategic marketing initiatives. Excels in conducting engaging and creative, innovative strategy to attain business and organizations' goals.
Overview
7
7
years of professional experience
Work History
Health Communications Specialist
University Of Houston
09.2022 - Current
- Provide prompt and targeted communications for institution's health and well-being departments to meet communication objectives and increased its social media marketing outreach by more than 420% within first three months.
- Appointed as Chairperson of Division of Student Affairs Marketing Committee to oversee Communications efforts alongside division's Marketing Director to increase student involvement and engagement with marketing leaders of more than 15 departments within university.
- Create social media content and campaigns across multiple platforms according to content calendars and promotion schedules.
- Manage internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Engage in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications across university.
Data Associate
Alliant Group, LP
03.2021 - 09.2022
- Researched and analyzed financial trends alongside project managers, attorneys, and business analysts on large-scale projects for C-level clients to increase company sector revenue by 60% resulting in top-billing amongst associates.
- Consulted with more than 80 clients and company stakeholders to maximize tax credit incentives for large-scale companies including employee retention credits alongside project managers.
- Completed daily cash functions like account tracking, payroll and wage allocations, budgeting, donating, and cash, and banking reconciliations.
- Located and corrected data entry errors and reported to management
PR/Communications Specialist
Arnold School of Public Health
08.2018 - 03.2021
- Execute strategic communications initiatives, alongside Nutrition Consortium and Global Health Director, focusing on integrated marketing strategies and ensured their execution.
- Established monthly newsletter, social media branding, and e-mail campaigns for subscriber base of more than 1,000 students, faculty, and community organizations.
- Assist with event management for annual symposiums and seminars of over 500 attendees.
- Managed and curated organization's social media platform/campaigns and increased its followers and engagement rate by more than 40%.
Account Executive
The Carolina Agency
08.2017 - 12.2017
- Developed and implemented marketing strategies, promotional materials and integrated campaigns for clients.
- Managed and updated agency's website and content which resulted in 40% increase in website traffic within two months.
- Delegated tasks and lead projects to nearly 15 employees for clientele needs including presentations, graphic design/branding, and digital media curation.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
PR Intern
University of South Carolina
06.2017 - 08.2017
- Wrote and distributed media alerts and press releases for university's events that landed coverage in state newspaper
- Assisted in event planning and management efforts for nearly 500 attendees for university event catered towards 2017 total solar eclipse
- Constructed media kits and managed university's media list of more than 350 media outlets through CisionVocus platform.
- Analyzed problems and worked with teams to develop solutions.
PR/Marketing Intern / Alsace Events
Design
06.2016 - 08.2016
- Created, built, and managed company's social media platforms that resulted in business partnerships and increased clientele roster to generate 52% increase in annual company revenue.
- Assisted employer in preparation for events and meeting tight deadlines for clients.
Education
MBA - Management
West Texas A&M University
Canyon, TXBachelor of Arts - Journalism and Mass Communications-Public Relations
University of South Carolina - Columbia
Columbia, SCSkills
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dreamweaver)
- CisionVocus
- Press Releases
- Email Marketing
- Event Planning/Project Management
- Microsoft Office Suite
- Social Media Strategy/Marketing
- SEO, PCC, Website Management
- Internal and External Communications
- Event Coordination
- Brand Messaging
Timeline
Health Communications Specialist
University Of Houston
09.2022 - Current
Data Associate
Alliant Group, LP
03.2021 - 09.2022
PR/Communications Specialist
Arnold School of Public Health
08.2018 - 03.2021
Account Executive
The Carolina Agency
08.2017 - 12.2017
PR Intern
University of South Carolina
06.2017 - 08.2017
PR/Marketing Intern / Alsace Events
Design
06.2016 - 08.2016
MBA - Management
West Texas A&M University
Bachelor of Arts - Journalism and Mass Communications-Public Relations
University of South Carolina - Columbia
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