Jalpa Dave
Princeton Junction,NJ
Summary
High performing professional with experience in the development and execution of internal/ external Omnichannel strategies and marketing materials in the pharmaceutical and medical device industries. Skilled at relationship building across organizations and teams. Leader of media operations team to enable tracking and audience segmentation and customization. Comfortable working with all team levels, from executive to staff. Adept at the development and implementation of communications strategies meant to meet business objectives. Experienced project manager with the ability to multi-task and prioritize projects based on timelines and resources aligned to agile methodologies. Highly flexible and able to quickly adapt in a fluid environment. Looking for an opportunity within the pharmaceutical industry to enhance current skillset and expertise. Additionally, looking for an opportunity to learn and grow a commercial organization in terms of Brand strategy and execution utilizing engagement data as a key driver to deliver the best omni-channel experience for customers. Partner with internal cross-functional stakeholders and external partners for content planning and defining measurements for success to help build and develop HCP and patient communications
Overview
9
9
years of professional experience
Work History
Director, Global Omnichannel Data & Capability Lead, Immunology & Cardiology
BRISTOL MYERS SQUIBB
04.2021 - Current
- Oversee Omnichannel capability activities including marketing automation (SFMC), website building via templates (AEM), media tracking via Claravine, and data integration work related to SFMC and Veeva
- Ensure strategic alignment of Immunology and Cardiology data driven Omnichannel brand marketing communications programs with respective brand objectives and goals
- Lead media operations team to enable tracking and data ingestion for audience and segmentation and customization
- Partner with cross-functional stakeholders to develop criteria and framework when selecting key business partners for selective Omnichannel activities
- Partner with PASS and Brand teams to deliver insights and recommendations based on engagement data from patient support programs
- Partner with newly formed content team to implement strategy for modularization including legal/regulatory approvals and content tracking for measurement and ROI reporting
- Development and management of operational campaign and channel reporting capability for US and international markets which result in implementation of positive data-driven campaign & channel optimizations
- Utilize brand target list management tool for organization which provides increase in operational efficiencies and significant reduction in overall spend
- Identify trends and deliver strategic recommendations based on data-driven insights for both Patient and HCP omni-channel marketing initiatives
- Manage enterprise database partner on worldwide scale and team of marketing database managers for professional and patient omni-channel marketing programs
- Provide omni-channel program recommendations and insights to worldwide digital marketing teams
- Partner with business insights and analytics to provide program reporting solutions
- Partner with multi-functional team and suppliers to research and launch new marketing programs/platforms with focus on customer experience
- Lead and partner with worldwide digital marketing and IT business teams to ensure all promotional marketing data is appropriately stored, complies with local regulations and data management requirements
- Partnered with all cross-functional teams for successful launches of Zeposia, Camzyos and SOTYKTU DTC and HCP marketing campaigns
- Selected to lead media operations within 4 months of tenure based on early success and effective team management, creating processes to retain over 300 files from media partners and agencies for reporting purposes and continuously managing file capture processes going forward
- Piloted new data tool, Domo, to reduce data latency by 92.4%, from 66 to 5 days.
Account Director
REAL CHEMISTRY (formerly W2O)
05.2019 - 04.2021
- Managed two Oncology/Rare Disease brands post launch with US and global marketing teams with pillar revenue between $4M-$5M
- Partnering with marketing/brand teams to develop content for multiple engagement efforts for outreach to HCP and Patient audiences in US and EX-US markets
- Providing marketing teams with campaign recommendations based on data availability and trigger targeting to ensure right message is delivered to right stakeholder in timely manner
- Collaborated with internal and brand teams when omni-channel planning to ensure all strategy is based on available and relevant data for impactful and ROI driven campaigns
- Work closely with marketing/brand team and internal teams to establish ROI metrics and measurements of success for all digital workstreams including Website performance, Email Campaigns, social media, Paid Media, iVA utilization, and search
- Partner with marketing teams to attend MLR meetings and update marketing materials based on legal, regulatory and medical feedback
- When kicking off analytics workstreams, partnered with Data Privacy team to ensure all work is compliant to privacy rules and regulations including GDPR and CCPA compliance
- Utilized multiple analytics projects and market research to gain insights for developing marketing strategy to meet or exceed ROI goals
- Collaborating with social and paid media teams to ensure all campaigns remained within data privacy regulations for patients and HCP audiences
- Developed strategic plan in collaboration with team to develop segmented messaging and campaign materials
- Successfully launched two websites in last fiscal year for Patients and HCPs including new creative campaign
- Managed and directed internal and external client projects from conception to completion with 360-degree perspective for content and tactical planning
- Partnered with internal tech and development teams to automate reporting for review by marketing team
- Worked with project management team to develop and maintain timelines, estimates, and budgets for all projects Created strategic and creative project briefs at initiation for all workstreams to ensure alignment of objectives
- Collaborated with multiple agency partners to develop cohesive brand/tactical plans
- Utilized professional expertise to lead and mentor junior colleagues/teammates
- Coordinated all internal departments including Account Management, Design, Development, and QA to ensure all projects were delivered by due date
- Coordinate internally to ensure all legal marketing and regulatory reviews are completed prior to launch or execution of products and / or campaign
- Recognized by partner agencies for successes with data reporting and selected to collaborate with partner clients
- Created culture with awareness of data importance and utilized data to build cases for clients.
Account Supervisor
McCann Echo
07.2017 - 05.2019
- Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Led projects involving activity, direction and measurement on brand's web and social channels.
- Managing two large Oncology accounts working with global brand teams
- Worked on first line launch of new combination
- Developed materials including brand book, objection handler, patient profiles, frontline sales roadmap, and creative campaign for launch of new regimen
- In collaboration with creative and strategic groups, develop annual brand plans to ensure relevancy and remain top of mind for HCPs and all internal stakeholders
- Organizing, moderating and travel for pre-congress workshops and brand planning meetings
- Collaborating with market research team to learn trends and insights to ensure messaging and materials accuracy and alignment
- Work cross-functionally internally and with client side to stay ahead of any new insights
- Managed and directed internal and external client projects from conception to completion with 360 -degree perspective for content and tactical planning
- Effectively reviewing reporting and client communication process and identify opportunities to improve, streamline and automate reporting
- Develop and maintain timelines, estimates, and budgets for all projects in collaboration with project management team
- Create strategic/creative/project briefs with team for alignment on KBQ with clients
- Utilized professional expertise to lead and mentor junior colleagues/teammates
- Coordinate with all internal departments including Account Management, Strategy, Design, Development, and QA to ensure all projects were delivered by due date
- Coordinate internally and externally to ensure all legal marketing and regulatory reviews are completed prior to launch or execution of products and / or campaign
- Manage digital team to ensure all web updates and latest content is available for Brand Team’s use
Client Services/Marketing Strategist
Becton Dickinson
01.2015 - 01.2017
Media Strategist
Beacon Media Group
01.2014
Skills
- Data Strategy Programs
- Stakeholder Management
- Innovative Problem-Solving
- Team Leadership
- Omni-Channel Planning
- KPI Development
- Budget Management
- Operational Excellence
- Cross-Functional Collaboration
- Media Tracking & Performance Measurement
- Change Management
Technical Inventory
- Salesforce Marketing Cloud
- Adobe AEM
- Adobe Analytics
- Google Analytics
- One Trust
- Claravine
Timeline
Director, Global Omnichannel Data & Capability Lead, Immunology & Cardiology
BRISTOL MYERS SQUIBB
04.2021 - Current
Account Director
REAL CHEMISTRY (formerly W2O)
05.2019 - 04.2021
Account Supervisor
McCann Echo
07.2017 - 05.2019
Client Services/Marketing Strategist
Becton Dickinson
01.2015 - 01.2017
Media Strategist
Beacon Media Group
01.2014