Jamaal Simmons
Blacksburg,VA
Summary
Creative, solution-focused professional with 10+ years’ experience directing full film and video productions before leading editing processes to craft high-impact content and assets that drive meaningful engagement within the sports space. Skilled in all aspects of camera operation, equipment management, and studio arrangement, while executing strategic plans that realize innovative and impactful concepts. Influential relationship builder and collaborative team player who optimizes technical practices, processes, and procedures to continuously improvement video production/editing.
Overview
9
9
years of professional experience
Work History
Director of Creative Video
Virginia Tech
Blacksburg, VA
08.2021 - 04.2026
- Define and execute strategic video initiatives that drive recruiting, fan engagement, and brand storytelling, creating high impact content for social, in-game, and digital platforms across Virginia Tech athletics.
- Help with the Brand Advancement team to align video content with overarching brand strategy, translating marketing campaigns and recruiting initiatives into compelling visual storytelling across digital and in-game platforms.
- Lead departmental video operations to design and implement a comprehensive creative strategy focused on brand storytelling, recruiting, and fan engagement across all athletic programs.
- Direct full production lifecycles for recruiting and social media content, creating high-impact video assets distributed across platforms including Instagram, Twitter/X, and YouTube to drive fan engagement and attract prospective student-athletes.
- Lead the creative process from concept development through final delivery, ideating and storyboarding content, directing shoots, and overseeing editing to ensure alignment with brand and project objectives.
- Drove enhancements to departmental video operations by upgrading production equipment and implementing new creative workflows, elevating overall content quality and storytelling. Launched a creative video student program to expand production capacity and eliminate scheduling conflicts, improving efficiency across game day and digital content initiatives.
Digital Media Producer
Florida State University
Tallahassee, FL
07.2018 - 07.2021
- Scaled engagement and reach across FSU Athletics' Instagram, X (Twitter), and YouTube by creating innovative concepts and managing the full production process to create compelling storytelling, promotional content.
- Worked with the Assistant AD for Digital Media in developing, producing, and launching dynamic videos that increased fan engagement, attendance, and national recognition of FSU programs, coaches and student-athletes such as game day recaps and trailers, recruiting and practice highlights, and storytelling content with the football, basketball and baseball program.
- Supported the professional development of digital media staff and interns through coaching and mentorship on the use of cutting-edge software, including Adobe Premiere Pro and Adobe After Effects.
Broadcast Production Intern
Orlando Magic
Orlando, FL
07.2017 - 06.2018
- Collaborated with key stakeholders to facilitate broadcast and in-arena video features, and marketing promos using Adobe Creative Suite.
- Supported the Videographer on a range of studio and field production assignments, including player driven content, practice and shootaround coverage, player interviews and features, basketball tops, lifestyle, and community brand content.
- Operated a range of professional video camera equipment within various commercial shoots, live sports events, and community events.
Education
Master of Arts - Film Production
Full Sail University
Winter Park, FL11-2016
Bachelor of Arts - Broadcast Journalism
University of South Carolina
Columbia, SC05-2015
Skills
- Athlete Storytelling
- Cinematic Video Production
- Creative Direction
- Video Editing (Premiere Pro, After Effects)
- Color Grading
- Game-Day Production
- Team Leadership
- Content Planning & Execution
- Brand Storytelling
- Short-Form Video (Instagram, TikTok, Twitter/X)
Timeline
Director of Creative Video
Virginia Tech
08.2021 - 04.2026
Digital Media Producer
Florida State University
07.2018 - 07.2021
Broadcast Production Intern
Orlando Magic
07.2017 - 06.2018
Master of Arts - Film Production
Full Sail University
Bachelor of Arts - Broadcast Journalism
University of South Carolina