Jamaal Stewart
Woodland Hills,CA
Summary
Professional Summary: Senior-level professional with over 17 years of brand marketing and advertising experience. Extensive experience in brand development and spearheading high-level collaborations, partnerships, and brand experiences for leading global brands such as Kraft Foods, Unilever, Nike, Nissan, and Verizon. Knowledgeable and disciplined business experience in Product Acquisition, Planning, Analysis, and Experiential. Proven success and service in Consumer Goods, Technology, and Retail products industries.
Overview
14
14
years of professional experience
Work History
Lead Manager-Marketing Communications
AT&T
Los Angeles, USA
04.2021 - Current
- Strategic lead within the Multicultural Corporate sponsorship team responsible for marketing for the Black segment, and the 360 implementations of the AT&T Dream in Black-Black platform, including Black Future Makers campaign
- Led the launch of the Black Future Maker campaign, 2022-2024, inclusive of experiences, events, social/digital, PR, and creative.
- Manage SOW for multiple agency partners to ensure on-time delivery of deliverables for all executions across the sponsorship portfolio.
- Lead Communications and creative for upper and lower funnel assets that build brand awareness and affinity with Black audiences, and drive positive business growth
- Oversee all custom content approaches that help to scale and amplify the Dream in Black platform with multiple media partners.
- Led the execution of strategic sponsorship initiatives, including ESSENCE Fest, REVOLT, Soul Train Awards, and ABFF.
- Cross collaboration with internal stakeholders to ensure continuity of communication and amplification across the enterprise.
Freelance Marketing Consultant
Idlewild Experiential
New Jersey
06.2019 - 04.2021
- Expert Brand Marketing Consultant focused on helping brands to meaningfully connect dots between commerce and culture
- Led the Unilever activations during ESSENCE to simultaneously promote multiple brands: Dove, Dove Men, Suave, Vaseline
- US Open- Enhanced VIP Hospitality strategy focused on board members and celebrity talent
- Complex-ComplexCon, strategy consulting for the execution of the Complex Media Upfront for Complexcon19
- IMG Fashion-Sponsorship lead to secure and retain sponsorship and manage client deliverables for 2019 NYFW
- American Medical Association- strategic lead on the Feel the Pressure Campaign promoting multi-cultural heart health awareness.
Sr. Business Director
Fake Love
NY New York
09.2018 - 05.2019
- Led a robust client engagement and oversees several clients' lines of business simultaneously.
- Led a book of business with a portfolio of clients that included Nissan, Equinox, Facebook, and Dropbox.
- Created a Nissan snow globe activation in the heart of New York City to promote awareness of the new Nissan Altima and its intelligent mobility technology and all-wheel drive capability
- Led the development of the Equifit App integration beta test to assist personal trainers document goals and tailor specific plans to help them achieve optimal results
- Developed the strategy to expand the program and roll out to 12 stores
- Created a Global artists initiative, partnering with artists in 13 countries, to help promote Facebook Stories with updated stickers and frames.
- Management of revenue and budget trackers, responsible for the P&L of multiple accounts
Director Business Leadership
Momentum Worldwide
New York City, NY
03.2016 - 09.2018
- Director of Business Leadership Strategic lead
- Managed a staff of 6 on all concept development and execution for experiential marketing
- Defined strategy and executed experiential efforts that targeted a multi-cultural audience
- Led executions for NBA All Star activations that included Regular Season, NBA Draft, and NBA Finals
- Recommended and secured new team deals, managed onsite activations and collateral needs for sports venues
- Managed budget and oversight on all events to determine flawless execution and successful delivery of client goals
- Evaluated all sponsorship opportunities and made recommendations based on clients strategic objectives
- Negotiated all contracts and managed all vendor relationships until completion of event Allocated resources appropriately across all properties, simultaneously managed all efforts for NBA League and Teams.
Associate Experiential Director
Commonground
NY New York
12.2013 - 04.2015
- Promoted to Associate Director
- Strategic lead assigned to Verizon, manage a staff of 3 on all concept development and execution for experiential marketing a national
- Defined strategy and oversaw execution of diverse experiential highly visible marketing campaigns, including Budget oversight and execution of external events including Potential of Us campaign that garnered over +14MM Campaign- impressions
- Lead internal cross functional teams Strategy, Analytics, Creative, Media, Digital/Social on the ideation, planning, production and execution for the Verizon experiential presence at ESSENCE Festival
- Managed pre-planning & onsite logistics for diverse large scale, high visibility events including entertainment/lifestyle activations and festivals multicultural.
Sponsorship Activation Manager
ESSENCE
NY New York
01.2011 - 12.2013
- Freelance consultant, responsible for executing on client deliverables and assisting with client consumer engagement strategy pertaining to Essence Music Festival
- SpeciJc duties included'
- Managed a select group of corporate accounts, developed a deep understanding of client goals with emphasis on providing strategic direction to increase brand awareness and drive consumer engagement
- Led conference calls to ensure that all key metrics and deliverables are received and executed based on client)s contract
- Assisted in increasing sponsors footprint by providing incremental opportunities that offered additional exposure and engagement for consumers
- Managed pre-planning and on-site logistics for 10 plus sponsors including Verizon, State Farm, Visa, and Miller-Coors.
Education
BS - Business Management, and Concentration: Marketing
North Carolina A&T State University
05.2004
Skills
- Innovative Marketing Strategist
- Collaborative Leader
- Brand and Product Development
- Strategic Planning
- Growth & Development Leader
Affiliations
American Marketing Association (AMA), Executive Board Member, 2 years, Executive Board AMA American Marketing Association, North Carolina
Timeline
Lead Manager-Marketing Communications
AT&T
04.2021 - Current
Freelance Marketing Consultant
Idlewild Experiential
06.2019 - 04.2021
Sr. Business Director
Fake Love
09.2018 - 05.2019
Director Business Leadership
Momentum Worldwide
03.2016 - 09.2018
Associate Experiential Director
Commonground
12.2013 - 04.2015
Sponsorship Activation Manager
ESSENCE
01.2011 - 12.2013
BS - Business Management, and Concentration: Marketing
North Carolina A&T State University