Hi, I’m
DAVIAN JAMAL STROTHER
Marketing Specialist
Greenville,United States
Summary
Experienced Marketing Professional with 7+ years in driving brand growth in EdTech, POS, Apartment Leasing, and Tech industries. Expert in account management, GTM strategy, social media, CMS, email marketing, and copywriting. Proven track record in enhancing brand visibility, engaging audiences, and fostering client relationships through innovative marketing solutions.
Overview
7
years of professional experience
1
Certification
2
Languages
Work History
Clear Touch
Digital Content Coordinator
12.2022 - 02.2024
Job overview
- Developed and grew 'The Clear Touch Experience' social media platform, boosting membership to over 10,000 and hosting 28+ webinars since January 2023, demonstrating expertise in digital community management.
- Devised digital content strategies that earned 15 industry awards in 2023, showcasing exceptional creativity and effectiveness in content marketing across digital channels.
- Led 91 targeted email marketing campaigns in 2023, pivotal in generating new business leads and enhancing customer engagement through effective segmentation and personalization.
- Conducted market trend analyses and SWOT assessments, using insights to develop strategies that significantly improved market presence and brand visibility.
- Fostered collaboration across teams to produce engaging multimedia content for websites, blogs, and product booklets, increasing digital interaction.
- Utilized advanced analytics to monitor and optimize content performance, ensuring maximum reach and engagement, highlighting proficiency in digital analytics for marketing decisions.
ThriveDX
Launch Account Manager
08.2021 - 05.2022
Job overview
- Refined launch marketing strategies, leading to 5 new university partnerships and 15%+ quarterly growth. Enhanced client satisfaction and loyalty through effective relationship management.
- Directed GTM strategy for 40+ university programs and six products, demonstrating leadership and strategic planning. Maintained client relationships and program integrity through effective communication and problem resolution.
- Leveraged data analytics to optimize launch campaigns, boosting lead quality by 20%. Developed tailored account plans through detailed analysis, showcasing expertise in data-driven strategy optimization.
- Collaborated with sales to drive upsell opportunities, contributing to client base expansion and seamless strategy implementation for business growth.
Pegasus Residential
Leasing Consultant
12.2020 - 12.2021
Job overview
- Maintained accurate, compliant records for state, local, and federal housing requirements.
- Managed 350 units at Caledon Apartments, overseeing vendor-business relationships.
- Conducted weekly market surveys to adjust sales techniques, increasing leases week over week.
- Increased occupancy from 81% to 100% by June 2021.
- Developed targeted marketing assets for Pegasus properties, boosting resident retention and attracting new business.
- Conducted property showings, highlighting features and addressing concerns to secure contracts.
Education
Arizona State UniversityTempe, AZ
Bachelor of Science from Digital Audiences
01.2025
Greenville Technical CollegeGreenville, SC
Associate of Science from Marketing
12.2023
University Overview
- Graduated with Honors
- Cumulative GPA 4.25/4.0
- Dean's List Fall 2022
- President's List Spring 2023
Skills
- SEO Familiarity / Keyword Research:
- Content Development:
- Social Media Management
- Copywriting and Editing
- Analytical Skills
- Email Marketing
- CMS Management
- Marketing Collaboration
Certification
- Marketing Mass Communications Certification, April 2023
Languages
English
Native or Bilingual
Spanish
Professional Working
Software
Mailchimp
Wordpress
Hootsuite
Google Suite
Canva
Timeline
Digital Content Coordinator
Clear Touch
12.2022 - 02.2024
Launch Account Manager
ThriveDX
08.2021 - 05.2022
Leasing Consultant
Pegasus Residential
12.2020 - 12.2021
Arizona State University
Bachelor of Science from Digital Audiences
Greenville Technical College
Associate of Science from Marketing