Ja'Mario Wells
Summary
Analytical Product & Insights Strategist with 8+ years of experience converting complex data into actionable recommendations that improve product performance, customer retention, and operational efficiency. Skilled in analyzing user behavior, building dashboards, uncovering trends, and partnering cross-functionally to influence strategy. Adept at translating insights into clear narratives that guide business decisions.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Territory Sales & Communications Strategist
Sherwin-Williams
07.2023 - 07.2025
- Analyzed customer, sales, and territory performance data across a $2.3M portfolio, increasing revenue 15% YoY.
- Built automated dashboards surfacing insights on retention and churn, improving partner retention 30%.
- Identified trends that contributed to 8.6% new client growth and improved forecasting accuracy.
- Delivered data presentations to leadership driving 118% target attainment.
Field Quality & Training Communications Lead
Sherwin-Williams
11.2021 - 07.2023
- Developed analytics dashboards monitoring quality metrics and improving field compliance 20%.
- Interpreted audit and operational data to propose process improvements.
- Translated technical findings into simplified documentation for leadership decision-making.
Guest Experience & Communications Manager
Delaware North
05.2019 - 11.2021
- Built reporting frameworks that improved NPS from 26 to 41 and reduced training time 25%.
- Analyzed customer experience and operational data for national events including the 2019 MLB All-Star Game.
- Partnered with HR and operations teams to define requirements for communication tools.
Digital Communications & Marketing Strategist
Auto Services Unlimited
05.2017 - 01.2020
- Executed A/B tests improving conversion and engagement 40%+ and increasing visibility 57%.
- Created dashboards tracking KPIs, acquisition data, and ad performance.
- Conducted ROI analysis to optimize a $2K monthly ad budget.
Education
Master of Arts - Strategic Communications
Bowling Green State University
Bowling Green, OH05-2021
Bachelor of Arts - Liberal Studies (PR Focus)
Bowling Green State University
Bowling Green, OH05-2017
Skills
- Product Analytics
- Data Visualization
- Experimentation & A/B Testing
- KPI Reporting
- User Behavior Analysis
- Requirements Gathering
- CRM Data Optimization
- Cross-Functional Collaboration
- Executive Reporting
- Continuous Improvement
- Basic SQL Knowledge
Websites
Certification
Google Ads Search Certification - Google
Timeline
Territory Sales & Communications Strategist
Sherwin-Williams
07.2023 - 07.2025
Field Quality & Training Communications Lead
Sherwin-Williams
11.2021 - 07.2023
Guest Experience & Communications Manager
Delaware North
05.2019 - 11.2021
Digital Communications & Marketing Strategist
Auto Services Unlimited
05.2017 - 01.2020
Master of Arts - Strategic Communications
Bowling Green State University
Bachelor of Arts - Liberal Studies (PR Focus)
Bowling Green State University