Summary
Overview
Work History
Education
Skills
Languages
Timeline
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JAMEL DORSEY

Dallas,United States

Summary

Brand Strategist with over 10 years of experience building and growing brands in real estate, e-commerce, and digital marketing. Led a small team while managing content strategy, social media, and performance-based campaigns. U.S. Army veteran known for adaptability, self-motivation, and disciplined leadership—now ready to bring that same drive and focus to a collaborative, results-driven marketing team.

Overview

19
19
years of professional experience

Work History

Brand Consultant

Brand Dungeon
Dallas, TX
03.2021 - Current
  • Developed brand strategies for 20+ small businesses and entrepreneurs, focusing on positioning, audience clarity, and offer alignment.
  • Conducted brand audits and restructured messaging to improve conversions by up to 60% across websites and social platforms.
  • Designed landing pages, social media calendars, and visual identity packages tailored to each client’s brand voice and goals.
  • Leveraged tools like Canva, Photoshop, Notion, and Instagram Insights to deliver actionable growth strategies, and measurable results.

Realtor

Fathom Realty
Dallas
08.2017 - 05.2023
  • Closed over $15 million in residential real estate volume, specializing in listings, buyer representation, and investment property acquisition.
  • Led a three-person sales team, delegating lead follow-up, strategy calls, and pipeline management to maximize conversions and client satisfaction.
  • Built and managed a promotional street team of five, distributing over 10,000 branded door hangers monthly to drive local visibility and listing inquiries.
  • Executed a targeted direct mail campaign, sending flyers to 12,000 homes quarterly, generating consistent inbound leads and brand awareness.
  • Oversaw the team’s branding and marketing strategy, including social media, listing visuals, and client messaging—positioning the team as a trusted name in the local market.

Founder & Owner

The Beauty Bar
Dallas
07.2011 - 09.2018
  • Launched a beauty brand with online and in-store sales, generating $250K+ through Facebook marketing and word-of-mouth.
  • Grew Instagram following to 10K+ organically through influencer partnerships and visual content strategy.
  • Designed product packaging, labels, and brand identity to stand out in a competitive market.

MULTIMEDIA ILLUSTRATOR

U.S. Army Active Duty
Fort Polk, LA
03.2006 - 05.2010
  • Produced high-quality graphics, pamphlets, and presentations for promotional and educational use across military operations.
  • Collaborated directly with senior military officials to design visual assets and training materials used in official instruction courses.
  • Utilized Adobe Creative Suite, including Photoshop and Illustrator, to develop professional-grade visuals under tight deadlines.

Education

Bachelor's - Psychology

Liberty University
Lynchburg
01.2013

Skills

  • Content creation
  • Social media management
  • Effective communication
  • Strategic planning
  • Branding consistency
  • Strategic thinking
  • Advertising campaigns
  • Brand strategy

Languages

English
Full Professional
Spanish
Limited

Timeline

Brand Consultant

Brand Dungeon
03.2021 - Current

Realtor

Fathom Realty
08.2017 - 05.2023

Founder & Owner

The Beauty Bar
07.2011 - 09.2018

MULTIMEDIA ILLUSTRATOR

U.S. Army Active Duty
03.2006 - 05.2010

Bachelor's - Psychology

Liberty University

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