James Allen
Rio Rancho,NM
Summary
Accomplished marketing leader, specializing in strategic thinking and cross-functional collaboration. Expert in leveraging marketing communications and video editing to drive brand awareness, consistently achieving increased revenue targets. Renowned for developing innovative advertising campaigns to exceed client expectations.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Owner
Headliner Marketing
04.2023 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Creative Services Producer & Editor
KOB Channel 4
01.2012 - 04.2023
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed artistic visual products while working within defined technical constraints.
- Monitored progress of projects, keeping on schedule and within budget.
- Directed video shoots for digital media, reviewing each element against client standards and expectations.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Creative Director
KOAT Channel 7
01.2005 - 01.2012
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Education
High School Diploma -
Northgate High School
Walnut Creek, CABachelor of Science - Computer Science And Programming
University of New Mexico
Albuquerque, NMSkills
- Cross-Functional Collaboration
- Project management expertise
- Strategic communications
- Video Editing
- Marketing Communications
- Strategic Thinking
- Advertising Campaigns
- Concept Development
- Media industry expertise
- Creative vision
- Deadline-oriented
- Current trends
Certification
- Digital Marketing Certificate Program, University of New Mexico, Continuing Education
Timeline
Owner
Headliner Marketing
04.2023 - Current
Creative Services Producer & Editor
KOB Channel 4
01.2012 - 04.2023
Creative Director
KOAT Channel 7
01.2005 - 01.2012
High School Diploma -
Northgate High School
Bachelor of Science - Computer Science And Programming
University of New Mexico
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