James Ashman
Kent,CT
Summary
Experienced business leader gifted in building strategic industry partnerships, coordinating tactical plans and devising proactive strategies focused on enabling growth and maintaining marketplace flexibility. Oversees Operational workforce planning and improvements and brings 30 years of Marketing and IT Operational experience.
Overview
29
29
years of professional experience
Work History
Sr Director Of Customer Acquisition And Analysis
Execunet Inc.
11.2005 - Current
- Effectively controlled SEM campaigns for Google and Bing to meet budgeted spend, CPA, and ROI.
- Developed and implemented a successful Ad network in partnership with Job boards, resulting in increased lead generation among executives
- Manage all aspects of reporting for the company including web analytics, Email campaigns, customer data mining and standard business reporting
- Forecasted annual budgets for various business units
- Developed a dynamic reporting system utilizing SQL Server Reporting Services, enhancing accessibility and efficiency.
- Implemented strategic approaches to the management of SQL Server Databases, emphasizing efficiency and organization.
- Led the implementation process for Salesforce, Hubspot CRM admin system, and Marketing Cloud.
- Collaborated on strategic initiatives.
- Successfully managed the collection of usage information from over 15 million emails sent to customer base on a monthly basis, emphasizing engagement and deliverability.
- Acted as a liaison between various departments, fostering teamwork, defining new strategies, and resolving data and experience obstacles
- Collaboratively defined and delivered product value across multiple product offerings
- Diagnosed and fixed problems with IT Group.
- Supported users across multiple departments with CRM technical issues and inquiries.
- Collaborated with IT staff to develop solutions for integrating different applications with the CRM platform.
Product And Business/Category Management
4 Sure.com: An OfficeDepot Company
03.2003 - 11.2005
- Forecast overall business for Hardware and Services Categories
- Analyze Product purchases to market to business segments
- Selected product selection to price and display on partners like Amazon
- Decisions were based on profitability, warehouse and shipping cost and customer acquisition
- Design, Sell and Deliver campaigns to key technology manufacturer's, reporting and delivering consistent ROI
- Create new ideas and experiences to market product to new customer segments
- Manages and Report success on CTO (Configure to order) Computer offering for Office Depot Stores growing business to over $100 Million annually
- Create new reports from Raw data delivering new information about customers
- Negotiated New Partnerships with key Manufacturers including Apple
- (Delivering Authorization within 6 months)
- Work with Web Designers on web experience.
E-Commerce Manager For Genealogy.com, A&E Television Network
07.2002 - 03.2003
- Forecast total web sales for $18 million for Subscription/Membership product
- Create and manage strategic affiliate program containing over 10,000 websites
- (Doubled affiliate sales and tripled exposure.) Design reporting system to analyze success of key advertising, marketing campaigns and new product releases
- Start subscription free trial program and compensation for affiliate partners to market
- Created and reporting on over 3000 active types of marketing creative
- Managed and expanded international reseller program to 8 countries.
Director Of Product Management
outpost.com
10.1995 - 07.2002
- Managed/merchandised team of product managers of top ecommerce company
- Define/Write reports for team to help run their business segment
- Forecast and right business plan for sales of $120 Million annually in product segment
- Manage/trained a team of up to 12 product managers
- Set quarterly advertising, revenue and margin goals
- Reported directly to executive team
- Manage up to $4 Million in inventory turning every 7-10 Days
- Negotiate contract with vendors including pricing, coop, returns and product inventory allocation
- Collaborate with Design and Technology teams to manage all new projects
- Backup contact for project management team
- Created automation to update pricing and addition of new products
- Work directly with sales to cultivate and deliver bids.
Education
Associate of business and Science -
Columbia Green Community Collage
Skills
- Risk management processes and analysis
- Budgeting and finance
- Database Management
- Team Leadership
- Skilled in SQL and MS Office
- SEM/SEO Advertising
- Report Writing
- Process implementation
- Team liaison
- Salesforce and Marketing Cloud implementation and management
- Methodology implementation
- Web Analytics
- Linked in Advertising
- CRM
- Ecommerce/DTC
- Team Management
- Pipeline Development
- Market understanding
- Data Analytics
- Reporting expertise
- Project Management
- Contract Negotiation
- Operations Management
- Negotiation
- Budget Management
- Financial Reporting
- Contract and Vendor Management
- Cross-functional team leadership
- Business Analysis
- Ecommerce
- Budget Control
Timeline
Sr Director Of Customer Acquisition And Analysis
Execunet Inc.
11.2005 - Current
Product And Business/Category Management
4 Sure.com: An OfficeDepot Company
03.2003 - 11.2005
E-Commerce Manager For Genealogy.com, A&E Television Network
07.2002 - 03.2003
Director Of Product Management
outpost.com
10.1995 - 07.2002
Associate of business and Science -
Columbia Green Community Collage