James Azor

A&R Music Publishing Consultant

Pop America Entertainment – New York, NY (2018 – Present)

• Music Discovery & Reporting: Analyzed artist performance using platforms such as Spotify for Artists, SoundCloud, Music Connect, Mediabase, and Indify. Tracked premieres and chart placements via outlets like Pitchfork, Fader, Complex, and Rolling Stone. Generated detailed weekly reports and led strategic meetings for Wyclef Jean and Jerry Wonda on emerging artists and market trends.
• Performance Metrics & Trend Analysis:
• Evaluated analytical findings to interpret data placements and social media engagement to optimize & solve problems.
• Used tools like Tableau, SQL, Google Tag Manager, and EPPO to track data analysis and insights to streamline performance measure growth, on key data metrics.
• Provided actionable insights on evolving consumption patterns across genres and subgenre's, shaping promotional strategies and talent identification.

A&R Direction & Project Management: Led the creative vision and execution for Richie Loop’s notable tracks, including "Boom Boom Bam Bam" featuring Shaggy, achieving significant streaming success:

• "Boom Boom Bam Bam" (1,978,481 Spotify streams)
• "Zum Zum" (843,752 Spotify streams)
• "Physically Fit (Move It)" (3,289,323 Spotify streams)
  Directed songwriting, production, and promotional strategies to amplify Richie Loop’s global reach and strengthen his presence in the reggae and dancehall scenes.
• Project Execution & Artist Collaborations: Managed Bucks’ Buck Wild album, featuring high-profile collaborations with Trina, Bobby Valentino, Lil Mo, Money Harm (The Product G&B), and Jim Jones (remix). Oversaw studio sessions, ensuring creative alignment while coordinating with featured artists and their management.

Additional Experience

• Director of Radio Promotions & Marketing – Krucial Keys Entertainment / J Records, New York, NY.
• VP of Marketing & Artist Development – Refugee Camp All-Star Records / Sony Music Entertainment, New York, NY.
• NorthEast Promotions & Retail Marketing – Priority Records, New York, NY.
• College Radio & Street Team – Tuff Break / A&M Records, New York, NY.
• Rush Artist Management – New York, NY.