Skills
Work History
Education
Work Availability
Timeline
Summary
Professional Development
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James Bailey

James Bailey

Director of Marketing
Lake Placid,FL

Skills

  • Healthcare Marketing and Admissions
  • Healthcare Management
  • Communications Management
  • Leadership
  • Key Decision Making
  • Staff Management

Contract Development, Negotiation, and Management

Workers’ Compensation Utilization Management

6-20 All Lines Adjuster License

Work History

Director of Marketing

FRUITVILLE HOLDINGS-OPPIDAN, INC.
10.2019 - 12.2023
  • Oversight of all marketing and admission department activities
  • Experience in Healthcare management, Marketing, Admissions, Hiring and Interviewing, Workers’ Compensation, Auto No-Fault, Group Health Insurance, Medical Case Management/Utilization Review, Healthcare Standards and Regulations, Risk Management
  • Managing referrals
  • Contract review and negotiation and management.
  • Supervised Marketing Representatives
  • Oversaw preparation of marketing copy, images, videos, emails, and other promotional material development and dissemination
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
  • Built strong relationships with industry professionals and influencers

Referral Coordinator

Florida Institute for Neurologic Rehabilitation, Inc.
10.1999 - 10.2019
  • Working within marketing and admissions department of 238-bed Traumatic Brain Injury rehabilitation continuum of care
  • Experience in Healthcare management, Marketing, Admissions, Hiring and Interviewing, Workers’ Compensation, Auto No-Fault, Group Health Insurance, Medical Case Management/Utilization Review, Healthcare Standards and Regulations, Risk Management
  • Educational resource for professional community, external facilities, and families
  • Managed precertification and authorization of services prior to admission
  • Managed as many as 13 field representatives (Regional Directors /Area Managers)
  • Maintained strong working relationship with referral sources
  • Weighed diagnostic appropriateness, viability of funding, and family/client goals to determine appropriateness of referral
  • Developed and implemented effective strategies to increase referral activity
  • Worked with neuropsychologist to develop proposed treatment plans to drive treatment program direction.
  • Spearheaded and implemented new projects to expand scope of community engagement
  • Successfully negotiated client contract renewals to increase revenue.

Program Case Manager

OPTIMAL ENVIRONMENTS, INC.
03.1999 - 10.1999
  • Responsible for coordination of care for each resident
  • Coordinated services with other agencies/entities
  • Developed and implemented comprehensive treatment plans
  • Developed comprehensive discharge plans to transition clients to community
  • Identified care needs of individual patients and coordinated responses based on physician advice, insurance limitations, and procedural costs
  • Evaluated treatment plans against individual goals and healthcare standards
  • Provided leadership, guidance and support to staff members
  • Monitored program performance and outcomes for successful delivery of services, while maintaining consistent census above 90%.
  • Partnered with local organizations to expand access to social and community services.

Medical Case Manager

TRAVELERS PROPERTY AND CASUALTY
01.1996 - 03.1999
  • Performed utilization review/medical case management in U.R.A.C. accredited workers’ compensation unit.
  • Medical reviews to determine medical necessity of surgical procedures, physical, occupational and speech therapies, and psychological treatment, diagnostic studies, etc.
  • Received letter of commendation from Regional Vice President.
  • Evaluated treatment plans against individual goals, established criteria, and healthcare standards
  • Discovered existing protocols for relatively new surgery and distributed it to physician reviewers and case managers
  • Trained new nurses in proper techniques, care standards, operational procedures, and safety protocols

Education

Bachelor of Science - Healthcare Management

Bellevue University
Bellevue, NE
03.2013

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Director of Marketing

FRUITVILLE HOLDINGS-OPPIDAN, INC.
10.2019 - 12.2023

Referral Coordinator

Florida Institute for Neurologic Rehabilitation, Inc.
10.1999 - 10.2019

Program Case Manager

OPTIMAL ENVIRONMENTS, INC.
03.1999 - 10.1999

Medical Case Manager

TRAVELERS PROPERTY AND CASUALTY
01.1996 - 03.1999

Bachelor of Science - Healthcare Management

Bellevue University

Summary

Capable Healthcare Marketing Director with experience across multiple domains. Successfully managed teams of marketing representatives to achieve aggressive goals and produce consistent results. Proactive and achievement-oriented senior marketing professional bringing 24 years of marketing and leadership experience with special emphasis helping healthcare clientele. Effective communicator, experienced leader, and organized manager. Marketing and admissions professional with a history of meeting company goals and objectives, utilizing consistent and effective practices. Skilled in working under pressure and adapting to new situations and challenges. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Adaptable professional skilled in; developing marketing strategies, contract development and management, executing strategic plans, and analyzing existing data to identify trends and inform decisions. Demonstrated ability to increase revenue and market share. Possesses excellent communication and customer service skills.

Professional Development

  • National Case Management Training Program, Travelers Insurance, Atlanta, Georgia, 1996
  • University of Florida- Healthcare Risk Management Course- Certificate, 120 Hours, 2008
  • Assisted Living Facility Administrator Certificate, 2013
  • Project Management Essentials Certified, PMEC, Management and Strategy Institute, 2024
  • 6-20 Licensed All Lines Adjuster

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James BaileyDirector of Marketing