James Barrett

Secured funding for start up operations

Built quality team of business professionals and marketing analytics staff to provide custom business solutions to Fortune 500/Global 1000 clients

Lead sales and marketing strategy

Provide data-driven strategy and analytics solutions to complex business problems

Negotiated the acquisition of Resonant Analytics by NowVertical

Continued to operate Resonant Analytics as an operating unit of NowVertical

P&L control of operating unit

Coordinate global integration and business development efforts across NowVertical acquired companies

Founded Resonant Analytics in 2011

Lead a business that uses big data, AI, and machine learning to improve the performance of marketing campaigns and ad spend

Develop and implement behavioral targeting algorithms and decision support systems based on credit bureau, automotive registration, demographic, sociographic, firmographic, and customer purchase behavior data

Expert in the understanding and use of big data in the B2B and B2C spaces in order to create target marketing programs and decision support systems

Leveraging data and information to drive marketing and business strategy

Engagement Manager for strategic accounts, industries include Pharmaceuticals, Credit Card, Retail Banking, Consumer Package Goods, Software Products, and Insurance

Lead teams of business intelligence analysts, account managers, statisticians, data engineers, and database designers

Developed marketing strategies for client programs based on technical analysis of customer data and market projections

P & L responsibility for projects that generates over $3 million annual revenue with profit margin average of 34%

Projects include CRM, database marketing, consumer behavior analysis, product/offer alignment and optimization

Developed Email and direct mail contact strategies designed to retain and strengthen customer profitability, migrate customer up the value chain, and increase consumer on-line interaction times

Developed product and consumer level profitability functions, predictive models for consumer response and profitability

Developed consumer segmentation strategies that improve offer alignment and message targeting Projects increased campaign revenue over 37%