JAMES BEARDEN
Fleming Island,FL
Summary
Highly effective and dynamic remarketing and sales channel professional. Expert vehicle auction operations manager that utilizes a decade of retail lease-end vehicle services management experience to drive wholesale and retail remarketing success for franchise and independent dealers. Successful record of remarketing in excess of 90,000 vehicles and more than $2B in sales supporting BMW's Full Circle Remarketing program and driving utilization of its financial service product offerings.
Overview
20
20
years of professional experience
Work History
Remarketing Sales Channel Development Manager
BMW Financial Services
Columbus, OH
05.2015 - Current
- BMW Financial Services Sales Channel relationship manager, conducting vehicle inspection training, vehicle purchasing and sales performance and remarketing support for 80+ BMW, MINI and Rolls Royce franchise locations
- Remarketed, marshalled, reconditioned and inspected +75,000 vehicles in excess of $2B in sales
- National DSI Next & InfoBahn trainer; providing strategic Lease End inspection training, pricing and inventory sourcing guidance & positioning
- Coach and encourage Used Car & CPO Sales Managers in support of BMW sponsored sales and incentive programs by leveraging inspection technologies and lease-end operational best practices
- Partner with UC & CPO Managers to synchronize sales and vehicle acquisition strategies with BMW Financial Services, enhancing CPO sales and customer retention
- Strengthen BMW product loyalty through strong residual value setting strategies, competitive pricing initiatives, and relationship management with BMW, MINI & Rolls Royce dealerships across digital and physical sales channels
- Maximize residual values through effective customer retention and implementing value adding vehicle reconditioning best practices. that optimizes auction pricing, managing
- Directed inventory and operational management for 3 wholesale vehicle auctions utilizing multiple sales channels and platforms
- Responsible for all vehicle reconditioning, recall completion and arbitration resolution decisioning
- Developed strategic partnerships with dealers to enhance service offerings
Commercial Accounts Manager
ADESA Auctions
Atlanta, GA
06.2008 - 05.2015
- Cultivate relationships with franchise and independent dealerships to drive auction attendance, grow vehicle consignments, and ensure a positive auction experience.
- Create efficient marketing and operational strategies targeting commercial accounts that drives vehicle consignments, boosts sales retention values and provides operational clarity for auction attendees
- Manage and oversee Fleet Lease department of 15 employees by fostering integrity, mutual respect, and value-driven account management.
- Remarketed nearly 45,000 vehicles during tenure resulting in the liquidation of $500M+ of assets, generating $20.5M+ in revenue
- Direct & manage auction operations for Fleet Lease, Inspection, Transportation and Mechanic departments; $7M in annual vehicle service revenue
- Comprehensive account and customer management for ADESA’s largest “Specialty” sale, and have sold nearly 20,000 units with $523M in asset value
- Negotiate SLAs, contract pricing, and vehicle sales between dealers and bank representatives
- Created National Accounts Remarketing best practices manual for ADESA’s Specialty division
General Manager, Emkay Motors & Remarketing Territory Manager
Emkay Inc. Fleet Lease
Itasca, IL
10.2005 - 06.2008
- Increased insurance replacement referrals by 50% & rental revenue by 40%
- Increased vehicle sales 35% while reducing advertising expenses 50%
- Promoted to Emkay Motors General Manager after 9 months of service as Remarketing Territory Manager. Hired to bring honesty, leadership and vision to Emkay Motors.
- Manager of independent used car dealership consisting of 35 vehicle rental fleet, service garage, retail lot and Courtesy Delivery department
- Created new service division/business unit, Emkay Executive Wash and Detail center located in the Hamilton Lake Business Park in Itasca, Illinois
- In a value-added approach to our customers, remain current on remarking theories, techniques and technologies, practices and market conditions
- Develop remarketing strategies for 5,000 vehicles annually that insure industry best retention rates, consignment practices and customer satisfaction
Education
Master of Business and Administration M.B.A. - Carbondale, IL
Southern Illinois University
Carbondale, IL07.2013
Bachelor of Science - Finance
Southern Illinois University
Carbondale, IL05.2002
Skills
- Sales Channel Strategies
- Inspection & Lease End Training
- Auction Operations Management
- Team Leadership
- Strategic Partnership Development
- Remarketing Strategies
- Customer Relationship Management
Awards
- 2019 Top auction sales performer (BMW FS)
- 2014 Top performer (Santander Consumer USA)
- 2009 ADESA Regional Transportation Dept. of the Year
- 2008-2013 #1 in 'Specialty' product sales ADESA
- 2006 Emkay Inc. Employee of the Year
- 2001 Team Captain & 4 Year Letterman Football Southern Illinois University
References
References and letters of recommendations from former and current coaches, customers and managers gladly provided.
Timeline
Remarketing Sales Channel Development Manager
BMW Financial Services
05.2015 - Current
Commercial Accounts Manager
ADESA Auctions
06.2008 - 05.2015
General Manager, Emkay Motors & Remarketing Territory Manager
Emkay Inc. Fleet Lease
10.2005 - 06.2008
Master of Business and Administration M.B.A. - Carbondale, IL
Southern Illinois University
Bachelor of Science - Finance
Southern Illinois University