James Canal
New York,NY
Summary
Results-driven Client Services professional with a proven track record of delivering exceptional client satisfaction, revenue growth, and project management across former agency positions. Seeking opportunities to leverage expertise in social media strategy and disruptive creativity at a dynamic organization.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
Movers + Shakers
12.2022 - Current
- Achieved overall client satisfaction, revenue growth, and profitability for high-profile accounts including Target, Netflix, and Warner Bros
- Discovery in both an always-on and campaign based capacity
- Led the development of disruptive social media strategies and campaigns, contributing to the growth of accounts with $1M-3M in annual revenue, with a special focus in TikTok
- Acted as a key partner and mentor to clients, articulating agency practices and capabilities, and spearheading account growth
- Facilitated project lifecycles from inception to completion, ensuring alignment with client’s strategic objectives + KPIs while managing internal workflow
- Experience planning and supporting on-set production shoots
- Conducted quarterly planning and review sessions, and developed and maintained revenue forecasts
- Managing and tracking client contracts and financial documents (scopes of work, invoicing, services agreements, budget/hours/profitability tracking)
- Trained and mentored Account Coordinator as a Direct Report
- Awards: “Most Outstanding Individual Growth Across the Agency” Movers+Shakers Award (May 2023)
- Netflix’s Your Place Or Mine Digital Out of Home + Social Campaign (Client Services Lead) Clio Award Win + Cannes Lion Shortlist
- Industry First Live TikTok Billboard in Times Square.
Account Manager
Movers + Shakers
12.2021 - 12.2022
Associate Account Manager
Movers + Shakers
02.2021 - 12.2021
Account Executive
Arthouse
03.2018 - 06.2020
- Led client management and communication for digital marketing clients, including Broadway’s Come From Away + Girl From the North Country, BIC Razors, Crayola, and off-Broadway’s STOMP
- Facilitated client requests for media planning, data collection, website development, and content creation
- Spearheaded presentations of work in client meetings
- Managed and oversaw client budgets and billing process.
Account Assistant
Arthouse
03.2017 - 03.2018
Freelance Client Finance Billing Coordinator
Media Storm
09.2016 - 01.2017
- Billed and reconciled advertising campaigns for entertainment media clients
- Coordinated with planning departments to process new projects in billing modules.
Intern
A Class Act NY
06.2016 - 08.2016
- Assisted Broadway performers with the instruction of various musical theater workshops
- Supervised classes of young performers ages 7 to 17.
Education
Bachelor of the Arts in Mathematics and Theatre Arts with Music Minor -
Hartwick College
01.2016
Websites
Accomplishments
Awards:
- “Most Outstanding Individual Growth Across the Agency” Movers+Shakers Award (May 2023)
- Netflix’s Your Place Or Mine Digital Out of Home + Social Campaign (Client Services Lead) Clio Award Win + Cannes Lion Shortlist
- Industry First Live TikTok Billboard in Times Square
Extra Curricular Involvement
- Phi Mu Alpha Sinfonia (September 2012 – May 2016)
- Not So Sharp Acapella Group (September 2012 – May 2016)
- Kappa Mu Epsilon Math Honor Society (March 2014 – May 2016)
- Alpha Psi Omega Theatre Honor Society (February 2014 – May 2016)
Timeline
Senior Account Manager
Movers + Shakers
12.2022 - Current
Account Manager
Movers + Shakers
12.2021 - 12.2022
Associate Account Manager
Movers + Shakers
02.2021 - 12.2021
Account Executive
Arthouse
03.2018 - 06.2020
Account Assistant
Arthouse
03.2017 - 03.2018
Freelance Client Finance Billing Coordinator
Media Storm
09.2016 - 01.2017
Intern
A Class Act NY
06.2016 - 08.2016
Bachelor of the Arts in Mathematics and Theatre Arts with Music Minor -
Hartwick College
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