Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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James Caricato

Boca Raton,FL

Summary

A proven & top-performing content executive who helped build one of the largest sports media brands on social media today.

Over nine years of industry experience creating viral social media sports content, premium content, collaborating with athletes & creators, campaign management, social media growth, and a deep understanding of social media analytics on all platforms to gauge and drive success.

Overview

9
9
years of professional experience

Work History

SVP, Content

Playmaker
Fort Lauderdale, FL
12.2022 - Current
  • I oversee all post-production content and social media content initiatives for Playmaker shows, including Shaq's Big Podcast, Roommates Show With Jalen Brunson & Josh Hart, The OGs, and The Rush With Maxx Crosby.
  • Develop social media strategies to create viral moments, amplify our athlete-hosted shows, and build a strong, passionate community across all social media platforms.
  • As a leader of our dynamic social media team, we have successfully seeded viral show content across social media, leading to countless reposts by major publishers such as ESPN and Bleacher Report.
  • Develop and execute growth strategies for our YouTube channels and manage a team of creatives, graphic designers & editors to bring our long-form content to life. This includes overseeing thumbnail creation and title workshopping.
  • Cultivate partnerships with athletes such as Max Holloway to create new IP, produce short & long-form content and leverage their social media channels to distribute and amplify content.

Vice President of Growth & Betting

Playmaker
Fort Lauderdale, FL
08.2021 - 12.2022
  • As the driving force, I created, launched, and built Playmaker Betting from the ground up. The success of Playmaker Betting was instrumental in Playmaker's acquisition by Better Collective.
  • Collaborated with our partners, PointsBet/Fanatics, to execute a March Madness social media campaign featuring Carlos Boozer as the talent.
  • I led our social team and developed strategies to activate NFL and NBA season social media campaigns for various betting and DFS partners.
  • I worked closely with our CCO & CEO to progress our existing Snap Shows and launch new ones.

Vice President of Content & Social

Playmaker
Fort Lauderdale, FL
10.2017 - 08.2021
  • Responsible for growing our 20M+ follower sports community on social media.
  • Managed content & editing teams to execute social media strategies that I developed with our Founder to bring our brand vision to life.
  • Worked closely with partners and advertisers such as Nike, Champs Sports, The BIG3, Panini America, and Spalding to create optimal written, graphic, and video content tailored to their needs.
  • Assisted our CEO in creating our Snap Shows and developed a script and outline template to be implemented by our content creators to produce thousands of episodes.
  • I wrote and produced Snap episodes for our most popular series on the platform that individually earned up to 5M views.

Social Media Strategist

15 Seconds of Fame
Santa Monica, CA
12.2017 - 12.2018
  • Developed social media grow strategies in tandem with our Senior Director of Marketing.
  • Navigated through NBA, NFL, MLB and NHL broadcast and jumbotron footage to curate content for 15SOF social media channels.
  • During my 1-year contract with 15SOF we 3x'd our social media following and had numerous viral moments and content that was reposted by ESPN, Bleacher Report and some of the other largest sports media publishers.

Founder

Hoop Buzz (Self Employed)
Boca Raton, FL
01.2017 - 03.2018
  • Hoop Buzz was an engaged basketball themed Instagram property that grew to over 150K followers and was acquired by Vayner Media in March 2018.

Social Media Manager

Nu Media
Fort Lauderdale, FL
05.2015 - 12.2017
  • Led social media content creation and management on our 10M+ follower network across Instagram, Facebook and Twitter.
  • Created and implemented social media growth strategies to successfully grow our following with our main vertical being sports.
  • Worked closely with brand partners and advertisers to activate campaigns across all social media platforms.

Education

Associate of Arts - English, Creative Writing

Florida Atlantic University
Boca Raton, FL
05-2015

Skills

  • Social Media Content Creation
  • Short & Long-Form Video Content
  • Content Management
  • Social Media Growth
  • Social Media & Influencer Marketing
  • Team Management
  • Social Media Analytics
  • Branded Content
  • Show Production
  • Strategic Leadership

Accomplishments

  • Member of the founding team at Playmaker; acquired by Better Collective in 2023.
  • Grew Playmaker's social media community to 20M+ followers.
  • Manage the post-production for 2 of the top 10 sports podcasts today.
  • Athlete-hosted shows reached a combined 316,000 on Instagram, TikTok & X.
  • Short-form podcast content earned over a hundred million views in 2024 across all platforms.
  • Social content from "Road To The Fight: Max Holloway UFC 300" earned millions of views across all platforms
  • "Road To The Fight: Max Holloway UFC 300" concluded with 2.4M views on YouTube after 11 episodes.
  • Built Playmaker Betting and grew the community to over 500K followers across all platforms.
  • Led our March Madness campaign with Carlos Boozer and PointsBet, which earned 30M impressions during the tournament.
  • In 2022, our NFL and NBA campaigns with PointsBet generated over 150M impressions.
  • Wrote and produced Front Office Sports award-winning Snap series, This Day In Sports, which has 1.9 million followers.

References

References available upon request.

Timeline

SVP, Content

Playmaker
12.2022 - Current

Vice President of Growth & Betting

Playmaker
08.2021 - 12.2022

Social Media Strategist

15 Seconds of Fame
12.2017 - 12.2018

Vice President of Content & Social

Playmaker
10.2017 - 08.2021

Founder

Hoop Buzz (Self Employed)
01.2017 - 03.2018

Social Media Manager

Nu Media
05.2015 - 12.2017

Associate of Arts - English, Creative Writing

Florida Atlantic University

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James Caricato