James Carlisle
Nottingham,Nottinghamshire
Summary
Driven Small Business Owner with knack for identifying market opportunities and driving growth. Led multiple ventures to profitability through innovative strategies and customer-centric approaches.
As a seasoned marketing professional, I have extensive expertise in social media marketing, digital content strategy, and online marketing. Demonstrating a strong understanding of SEO research, implementation, and analytics to enhance website performance.
Proficient in developing comprehensive email and online marketing strategies that drive engagement and growth. Skilled in website design, and content creation, with a focus on leveraging social and website analytics to inform strategic decisions. Committed to advancing career goals by continuously refining marketing techniques and staying ahead of industry trends.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work history
Small Business Owner
JC Marketing
Nottingham, Nottinghamshire
10.2021 - Current
- Overhauled website design, improved online presence and functionality.
- Bolstered customer satisfaction by implementing effective service strategies.
- Generated organic and paid social marketing campaigns on leading platforms.
- Created engaging marketing campaigns to boost store visibility within the local community.
- Increased customer engagement by implementing social media marketing techniques.
- Improved online viewership via creation of engaging social media campaigns.
- Utilised social media platforms to increase awareness about upcoming sports events.
- Developed strategic marketing plans for enhanced brand visibility.
- Created compelling marketing materials to increase customer engagement.
- Leveraged social media platforms for effective digital marketing campaigns.
- Optimised paid advertising campaigns on Facebook and LinkedIn, generating higher click-through-rates.
- Implemented paid advertising campaigns on Facebook and Instagram for increased reach.
- Oversaw paid advertising campaigns on various social platforms, ensuring maximum ROI without number specifics.
- Leveraged SEO expertise to optimise content and improve search landing results.
- Implemented SEO strategies for higher search engine rankings.
- Boosted organic traffic with on-page and off-page SEO techniques.
- Designed engaging email marketing campaigns, driving higher open rates and click-throughs.
- Design and format marketing materials
Marketing manager
Optimise Your Marketing
Nottingham, Nottinghamshire
08.2017 - 10.2021
- Delegated tasks effectively, ensuring productivity within the team.
- Enhanced brand awareness by devising creative promotional activities.
- Managed social media campaigns to increase online presence.
- Conducted market research, identifying emerging trends and opportunities.
- Implemented SEO practices for improved website visibility.
- Developed marketing strategies for effective brand positioning.
- Optimised ad spend through strategic pay-per-click campaign management.
Marketing assistant
Luv4 Marketing
Nottingham, Nottinghamshire
08.2010 - 08.2017
- Generated organic and paid social marketing campaigns on leading platforms.
- Create multi-channel marketing campaigns to drive engagement across social media and email.
- Established brand presence by developing comprehensive marketing strategies.
- Incorporated social media marketing into overall SEO strategy; it boosted page rankings.
Education
A-Levels - Media | ICT | Art
Arnold Hill
Nottingham 09.2004 - 09.2007
GCSEs - English | Math | Science | ICT | History | PE
BigWood School
Nottingham 08.2000 - 08.2004
Skills
- Social marketing
- Email marketing experience
- Social media marketing understanding
- Digital content marketing strategy
- Email marketing strategy
- Online marketing strategy
- Online marketing expertise
- SEO understanding
- Analytics and SEO
- SEO research
- SEO implementation
- Social media marketing strategies
- Marketing and advertising
- Website development
- Website content creation
- Website building
- Social and website analytics
- Website design
- Marketing Materials Design/ Creation
Websites
Timeline
Small Business Owner
JC Marketing
10.2021 - Current
Marketing manager
Optimise Your Marketing
08.2017 - 10.2021
Marketing assistant
Luv4 Marketing
08.2010 - 08.2017
A-Levels - Media | ICT | Art
Arnold Hill
09.2004 - 09.2007
GCSEs - English | Math | Science | ICT | History | PE
BigWood School
08.2000 - 08.2004
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