Cleaning & Analyzing Data
James Caron
Data Analyst
Payson,UT
Summary
An autodidactic, hungry, & team spirited MSBA graduate with 2 years of experience in data analytics and a background in marketing. Proven ability to excel in fast-paced work environments that required adaptability and hard work within the data analytics world.
Overview
3
3
years of post-secondary education
2
2
years of professional experience
Work History
MSBA Capstone Project
Pattern
Cedar City, Utah
02.2021 - 04.2021
- Demonstrated data science skills and expertise by applying predictive methodologies towards optimization within marketing spending on an e-commerce platform.
- By using a thorough data cleaning and multi-regression approach, I found the range of self-cannibalization, and thus the true value of our ads at a brand level.
Data Analyst
Southern Utah University
Cedar City, UT
06.2019 - 03.2021
- Spearheaded a project to scrape, clean, analyze hundreds of websites to present findings that enabled better decision making surrounding hundreds of thousands of dollars in funding.
- Designed a regression model to predict which students were most likely to fail their class halfway through the semester, and developed the communication plans sent the students in order to optimize response rate.
- Generated dozens of detailed statistical reports & data visualizations using Rstudio & Tableau to show correlations and historical data to bring clarity to important decisions.
- Lead optimization over the YouTube channel that had over 90 videos & 4,000 subscribers by improving SEO rankings and continuously running A/B tests.
- Leveraged Zillow's API to estimate student home values as a proxy variable for family income to help better predict which leads were likely to succeed.
Co-Founder
Glass Tree Marketing
Cedar City, Utah
06.2019 - 01.2020
- Constructed our brand & established clientele to manage social media posts for Instagram, Facebook, and YouTube by: creating content, filming & editing dozens of videos, creating & hosting websites, responding to comments & running SEO audits.
Education
Master's of Science - Business Analytics
Southern Utah University
Cedar City, UT 08.2020 - 04.2021
Bachelor of Science - Marketing
Southern Utah University
Cedar City, UT 08.2017 - 04.2020
Skills
Creative Problem Solving
Generating Marketing Material
Managing Social Media Accounts
Creating Predictive Algorithms
Designing Digestible Visualizations From Complex Data
Understanding of Complex Statistical & ML Techniques
Planning & Executing Multiple Marketing Campaigns
Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
RStudio
MS Office & Google Suite
Python
Tableau
SQL
Linear Programming in MS Excel
Quote
"Here's to the crazy ones..."
Rob Siltanen - Made popular by: Steve Jobs
Timeline
MSBA Capstone Project
Pattern
02.2021 - 04.2021
Master's of Science - Business Analytics
Southern Utah University
08.2020 - 04.2021
Data Analyst
Southern Utah University
06.2019 - 03.2021
Co-Founder
Glass Tree Marketing
06.2019 - 01.2020
Bachelor of Science - Marketing
Southern Utah University
08.2017 - 04.2020
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