Summary
Overview
Work History
Education
Timeline
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James Cefaly

Los Angeles,CA

Summary

Business development professional with experience in working for major professional sports teams and events with a focus on generating revenue in sponsorship, hospitality suite & premium ticket sales, events, as well as charitable fundraising initiatives.

Overview

21
21
years of professional experience

Work History

Director, Sales - The Genesis Invitational

TGR Live
08.2016 - Current
  • Responsible for leading the sales efforts and generating revenue from sponsorship, premium hospitality suite, and Pro-Am packages for the Genesis Invitational PGA TOUR event at Riviera Country Club
  • Duties include sales prospecting for new sponsors, renewing current sponsors, creating sales materials, proposals and contracts, pitching to prospects, clients, and key decision makers
  • Overseeing the sales process from start to finish
  • Priorities involve developing relationships with C-suite level and HNW individuals that will benefit the tournament and TGR Foundation
  • Execute activations for sponsors, setting and reaching individual and team sales goals while running team sales meetings and managing CRM (Salesforce), improving current and identifying new sponsorship inventory and communicating those options to the Genesis Invitational team, clients, and prospects
  • Surpassed revenue records at the 2022 tournament for Pro-Am's ($2M+), Private Hospitality ($2.2M+ from 32 suites, avg $69K per suite), & Shared Hospitality ($1.8M).

Vice President - Fan Development & Community Relations

AEG/Los Angeles Kings
06.2003 - 04.2016
  • Supervised a department responsible for ticket, suite, and event sales and marketing, as well as all charitable revenue generating initiatives of the Kings Care Foundation (the 501C3 charity of the Kings)
  • Generated over $1.1M in ticket and suite revenue and $1.5M in fundraising revenue in 2015
  • Managed a team of 7 that focused on sales, fundraising, and event management
  • Responsible for overseeing the relationship with Kings' players and Alumni Association, incorporating them into business operations events
  • Experience selling and executing large scale NHL events hosted by the Kings - the 2010 NHL Draft, 2012 & 12 Stanley Cup Finals, and the 2014 Stadium Series
  • Started as an Account Executive - Sales in 2003 and worked up through the organization
  • Focus on group tickets and event suite sales through cold calling, group event planning, and account management
  • Sold events including the LA Kings, the LA Galaxy, the WTA Tour Championships and The JP Morgan Chase Open Tennis Tournaments, World Championship Boxing Matches, Lacrosse, and X Games at STAPLES Center and other venues.

Education

Bachelor of Science - Communications/PR

Towson University
Baltimore, Maryland

Timeline

Director, Sales - The Genesis Invitational

TGR Live
08.2016 - Current

Vice President - Fan Development & Community Relations

AEG/Los Angeles Kings
06.2003 - 04.2016

Bachelor of Science - Communications/PR

Towson University

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James Cefaly