James Concannon
Ashburnham,MA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
9
9
years of professional experience
Work History
Field Marketing Manager
DaBella
07.2023 - 01.2024
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Enhanced lead generation through targeted local events and trade shows.
- Managed multi-channel marketing initiatives for increased customer engagement.
- Optimized regional marketing budget, maximizing return on investment.
- Analyzed market trends to identify new growth opportunities and adjust marketing strategies accordingly.
- Developed customized training materials for sales teams, resulting in improved product knowledge and sales performance.
- Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
- Increased conversion rates by tailoring messaging and collateral to target audiences.
- Mentored junior team members, fostering professional development and growth within the department.
- Championed innovative solutions to address market challenges, positioning the company as an industry leader in the region.
- Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Marketing Specialist
Boundless Marketing LLC
06.2021 - 06.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Streamlined communication processes, leading to improved collaboration between departments.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Bartender/Server
Bahama Breeze
10.2019 - 03.2020
- Marketed established and products to achieve sales of promoted products
- Communicated with customers with an open, friendly attitude resulting in increased sales
- Provided great service resulting in positive feedback, creating a strong service reputation for the company
- Resolved unpredicted problems when they arose by collaborating with coworkers
- Provided support for teammates, communicating specialized instruction for unpredicted problems.
Foreman
Wachusett Paving
05.2017 - 10.2019
- Managed of a team and guiding them strategically towards time-sensitive completion of the product
- Supported the team in conducting daily duties for completion of product
- Analyzed and solved situational problems and through supervised instruction to team
- Performed compaction, shaping, laying, to achieve an excellent product
- Generated sales through direct customer interaction
- Maintained steadfast operation and minimizing unpredicted problems.
Satellite Installer
CMCS Satellite Installations
09.2014 - 05.2017
- Communicated directly with onsite customer to assess site and engineer product completion
- Devised strategic plans for each job and reported on each step of process towards completion
- Demonstrated adaptability towards arising issues that could occur
- Creating sales during product operation
- Performed programming, scheduling, installing, marketing, operating, reporting in order to cultivate company reputation and provide overall quality product and service.
Education
Bachelors in Business Administration - Accounting And Marketing Concentration
Fitchburg State University
Fitchburg, Massachusetts12.2022
Skills
- Direct sales
- Product Development
- Strategic Planning
- Microsoft Office
- Situational adaptability
- Campaign Development
- Social media management
- Capsim
- Market Analysis
- Competitive Analysis
- Budgeting and Allocation
- Marketing Analytics
- Product Launches
Timeline
Field Marketing Manager
DaBella
07.2023 - 01.2024
Marketing Specialist
Boundless Marketing LLC
06.2021 - 06.2023
Bartender/Server
Bahama Breeze
10.2019 - 03.2020
Foreman
Wachusett Paving
05.2017 - 10.2019
Satellite Installer
CMCS Satellite Installations
09.2014 - 05.2017
Bachelors in Business Administration - Accounting And Marketing Concentration
Fitchburg State University