Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
James Covian

James Covian

Sales Representative
Austin,TX

Summary

Dynamic small business owner with a proven track record at DECO Window Fashions, excelling in operations management and vendor relations. Achieved significant business growth through strategic marketing and exceptional customer service. Skilled in project management and fostering strong client relationships, driving repeat business and enhancing brand reputation.

Business professional with extensive experience in small business management, driving operational success and customer satisfaction. Known for collaborative approach to team leadership and achieving impactful results. Reliable and adaptable, excelling in dynamic environments while leveraging strategic planning and resource management skills.

Overview

30
30
years of professional experience
1
1
Certification

Work History

Small Business Owner

DECO Window Fashions
11.2009 - Current
  • Managed daily operations for a successful small business, ensuring efficient processes and quality services.
  • Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Enhanced company reputation by consistently delivering exceptional service quality to customers.
  • Conducted market analysis to identify trends and adjust business strategies accordingly.
  • Enhanced team productivity by conducting regular training sessions and setting clear performance expectations.
  • Developed and maintained strong supplier relationships to ensure product quality and timely delivery.
  • Set strategic goals and monitored progress, adjusting tactics to meet changing market conditions.
  • Provided exceptional after-sales support to build strong customer relationships and encourage repeat business.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.

Small Business Owner

DECO Flooring
03.2023 - 05.2025
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Enhanced customer satisfaction by providing comprehensive product demonstrations.
  • Fostered collaborative environment, sharing best practices among sales team.
  • Provided feedback from customers to product development team, influencing future product enhancements.
  • Cultivated deep understanding of product features to answer questions and overcome objections.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Performed effectively in aself-directed work environment, managing day-to-day operations and decisions.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Negotiated prices, terms of sales and service agreements.
  • Informed customers of promotions to increase sales productivity and volume.
  • Managed day-to-day business operations.
  • Trained and motivated employees to perform daily business functions.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.

Window Treatment Specialist / Franchisee

Gotcha Covered Blinds
03.2004 - 12.2009
  • Continuously refined and updated knowledge of industry best practices to ensure delivery of innovative and effective window treatment solutions.
  • Trained new team members on best practices in window treatment design, sales techniques, and installation procedures.
  • Improved overall project success rates by regularly monitoring progress against goals and adjusting plans as needed.
  • Developed a loyal client base through consistent delivery of high-quality workmanship and outstanding customer service.
  • Collaborated with interior designers to create cohesive and visually appealing spaces for residential and commercial clients.
  • Increased sales revenue by effectively identifying client requirements and recommending suitable products and services.
  • Completed installations within budget constraints by carefully managing resources without sacrificing quality or customer satisfaction levels.
  • Resolved potential conflicts between functional requirements and aesthetic preferences through effective communication with clients.
  • Provided exceptional after-sales support, addressing any concerns or issues promptly to maintain strong client relationships.
  • Enhanced customer satisfaction by providing customized window treatment solutions based on individual preferences and needs.
  • Enhanced company reputation by consistently delivering high-quality workmanship, maintaining professionalism, and fostering strong client relationships.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Developed strong rapport with customers and created positive impression of business.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Sales Representative

Continental Ticking or America
02.1998 - 03.2004
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Stayed up-to-date with industry trends to position company as market leader.
  • Streamlined sales process, reducing time from lead to close.
  • Participated in trade shows and conferences to network and generate leads.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Developed, maintained and utilized diverse client base.
  • Built diverse and consistent sales portfolio.

Outside Sales Representative

Lewis Industries
03.1995 - 03.1998
  • Established new accounts through cold calling and personal visits to potential customers.
  • Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
  • Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Provided comprehensive after-sales support, ensuring customer satisfaction and fostering long-term business relationships.

Education

No Degree -

Cerritos College
Norwalk, CA

Skills

  • Small business operations
  • Planning and execution
  • Vendor relations
  • Business marketing
  • Business management and development
  • Operations management
  • Project management
  • Business growth and retention

Certification

  • Hunter Douglas Certified Window Treatment Consultant,
  • Master Window Treatment Installer
  • Hunter Douglas Gallery Dealer


Languages

Spanish
Native or Bilingual

Timeline

Small Business Owner

DECO Flooring
03.2023 - 05.2025

Small Business Owner

DECO Window Fashions
11.2009 - Current

Window Treatment Specialist / Franchisee

Gotcha Covered Blinds
03.2004 - 12.2009

Sales Representative

Continental Ticking or America
02.1998 - 03.2004

Outside Sales Representative

Lewis Industries
03.1995 - 03.1998

No Degree -

Cerritos College

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