Summary
Overview
Work History
Skills
Websites
Affiliations
References
Timeline
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David Rowland

Chattanooga,USA

Summary

Dynamic revenue operations leader with a proven track record, specializing in CRM optimization and sales enablement. Expert in data analysis and project management, I drive sustainable growth through tailored strategies, achieving a 35% reduction in sales cycles and a 15% increase in sales within 90 days. Passionate about empowering clients for long-term success.

Overview

14
14
years of professional experience

Work History

Owner/Revenue Operations

Nektur
Chattanooga
01.2023 - Current
  • I lead a results-driven consulting firm specializing in CRM optimization, sales enablement, growth marketing, and overall revenue optimization.
  • I help businesses streamline operations, improve customer journeys, and achieve sustainable revenue growth by implementing proven systems and frameworks.
  • Providing tailored strategies and actionable insights, I empower clients to unlock efficiency, enhance ROI, and build scalable systems for long-term success.
  • My expertise spans CRM onboarding, marketing automation, competitive intelligence, and sales funnel optimization, ensuring that every engagement delivers measurable outcomes.
  • Developed a system for sales prospecting and nurturing that helped a client cut their Sales Cycle by roughly 35%.
  • Designed and implemented revenue acceleration workshops that identified key opportunities for clients, leading to an average 15% increase in sales within 90 days.
  • Boosted client’s lead generation by 35% through strategic email marketing campaigns and A/B-tested landing pages.
  • Enhanced customer retention rates by implementing optimized customer journey frameworks and personalized engagement sequences.

Senior Operations Manager

Gametime
Chattanooga
01.2021 - 01.2023
  • Direct overall operational activities of marketing, including administering a team of marketing professionals, overseeing vendors to achieve company goals, and managing marketing budget to get biggest ROI.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish by leveraging internal support and driving collaboration.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Improved business Intelligence by connecting isolated systems to build reports into data.
  • Successfully managed 500k e-commerce project with 7000+ products and many custom integrations.
  • Decreased cost of customer acquisition by 30% on marketing channels and increased YOY leads by an average of 23%.
  • Accomplished meeting project deadlines within defined budget by improving all key performance indicators for team.
  • Spearheaded development of a new e-commerce website from inception to completion, and implementation of HubSpot marketing and sales hub.
  • Established dashboards providing actionable analytics to support team decision-making for ad spending, tech platforms, and other budget considerations by employing Google Analytics, HubSpot, and ClicData.

Marketing Director

SIGNiX
TN
01.2020 - 01.2021
  • Designed and implemented comprehensive marketing strategies to create awareness of SIGNiX’s business activities.
  • Produced valuable content for company’s online presence.
  • Supported in planning, creating, and executing all web, SEO, marketing database, email, social media, PPC and display advertising campaigns.
  • Led strategy and execution of Web marketing initiatives with a heavy focus on SEM.
  • Partnered with an in-house data team to automate marketing processes and create robust dashboards and reports.
  • Oversaw a tremendous increase in revenue throughout pandemic by implementing workflows and lead scoring that enabled sales teams to be 2.3 times more effective, as well as a new website with improved SEO and conversions.
  • Attained success in raising main keyword from position 46 to 17 on Google.
  • Reduced CPL, CPC, and CPA through A/B testing, conversion optimization, and sales enablement tactics.
  • Established SignIx as a leader online for remote online notaries through ads, SEO, and software review sites.
  • Boosted monthly visits from 2.5k to over 15k by overseeing website traffic and executing conversion strategies.
  • Increased revenue and visibility to SignIx's flagship digital signature offering by creating lead-generation plans.
  • Launched a new Remote Online Notary (RON) product into marketplace by conducting market research and keyword planning for ad placements, campaigns, and virtual expos.

Director of Business Development

Virto Software
Los Angeles, CA
01.2017 - 01.2020
  • Assumed responsibility for creating, managing, and optimizing all strategic marketing and customer retention activities.
  • Spearheaded sales, marketing, customer service, and client relationship management initiatives.
  • Cultivated and strengthened internal/external relationships that increased lead generation and market share.
  • Built cross-functional teams to guide and nourish sustainable, long-term growth.
  • Developed in-depth knowledge of company offerings to identify profitable business opportunities.
  • Penetrated new markets by coordinating the implementation of campaigns.
  • Decreased churn rate by 17% by developing a system to educate users.
  • Increased MQLs by 56% by creating effective campaigns and landing pages.
  • Improved monthly website visitors by 72% in the span of two years and enhanced MRR by 48% YOY.
  • Elevated conversions, identified user personas, and reduced churn rate by establishing and implementing strategies.

Business Development Manager

NiteLine Express/Southern Air Freight
Chattanooga, TN
01.2011 - 01.2016
  • Managed overall operational activities of all sales and marketing initiatives to grow business by website and sales playbook management.
  • Built market position by locating, developing, defining, and closing business relationships.
  • Identified trendsetter ideas by researching industry and related events, publications, and announcements.
  • Examined risks and potentials for business opportunities.
  • Enhanced organization’s reputation by accepting ownership for accomplishing new and different requests.
  • Created standard operating procedures to increase effectiveness and reduce turnover.
  • Grew overall revenue by an average of 27% YOY by building partnerships and creating effective online channels.
  • Played a pivotal role in increasing revenue by 70% each year while lowering cost of customer acquisition by 32%.

Skills

  • Brand Management & Positioning
  • Lead & Sales Generation
  • Search Engine Optimization
  • Project Governance & Control
  • Google Analytics
  • HubSpot & SalesForce Optimization
  • Demand Generation
  • Media Strategy & Planning
  • ECommerce Marketing Campaigns
  • Marketing Automation
  • Content & Digital Marketing
  • Client Acquisition & Retention
  • CRM & Funnel Optimization
  • Data Analysis & Management
  • Paid Media
  • Sales enablement
  • Conversion optimization
  • Project management

Affiliations

  • Widows Harvest Ministries
  • Guitar, hiking, fishing, and DIY

References

References available upon request.

Timeline

Owner/Revenue Operations

Nektur
01.2023 - Current

Senior Operations Manager

Gametime
01.2021 - 01.2023

Marketing Director

SIGNiX
01.2020 - 01.2021

Director of Business Development

Virto Software
01.2017 - 01.2020

Business Development Manager

NiteLine Express/Southern Air Freight
01.2011 - 01.2016

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David Rowland