Summary
Overview
Work History
Education
References
Timeline
Generic

James Dawson

Casselberry,FL

Summary

District Sales Manager with over twenty-five years of experience in the athletic retail industry and the proven ability to manage people, and projects while being reliable and efficient. Looking forward to the opportunity to help with the advancement of Nike. Results-driven retail management professional determined to exceed company sales goals. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.

Overview

2025
2025
years of professional experience

Work History

Senior Head Coach

Nike, Inc
2019 - Current

*Manage highest volume store worldwide

*Fast-paced environment with high visibility and impact.

*Accountable for developing both leaders and athletes within a high volume store to successfully implement Nike's programs to have a

exceptional consumer experience in order to drive business results.

*Vineland store has a great inclusive and diverse team through it's hiring process and we are able to develop and train them with accountability to deliver the Nike experience to our customers on a daily basis.

*Able to lead, value and inspire our team to prioritize this customer service.

*Ability to process non-routine information and convey complex information across diverse audiences.

*A strong connection to the community can further build partnerships supported by Nike's Community Ambassador program.

*Support of RDD to help develop long term strategies for our store's growth and opportunities to maintain safety standards, compliance, loss prevention practices and facilities maintenance.

*Leading people, store operations, and store environment to achieve sales, service, organization, customer satisfaction, and profitability goals while maintaining safety and operational standards.

*Responsible for communication and delivery of rewards and recognition of the store team; build succession plans and effectively handle performance and corrective action processes to drive People Strategy planning.

*Safety standards, compliance, loss prevention practices are constantly being obtained.

*Drive store operations and brand initiatives, including P/L statements, labor management, expenses, activations and programs all while coordinating all the team and critical metrics of the store.

Head Coach

Nike, Inc
10.2018 - 12.2019

Daily operation of business

Head Coach

Nike Inc.
06.2016 - 06.2018

District Sales Manager

The Sports Authority, Inc.
06.2013 - 03.2016
  • Oversaw and responsible for 9 stores
  • Produced $50+ million in annual sales
  • Oversaw 'Market Transformation' of Orlando (2015)
  • SA Promoter award (Customer Service)
  • 2nd Ranked DM in company in KPI's
  • #1 Sales to budget in region and #2 for company (2015).

District Sales Manager

The Sports Authority, Inc.
02.2011 - 01.2013
  • Oversaw and responsible for 10 stores in 4 states
  • Produced $30+ million in annual sales
  • Best Loyalty conversion in company
  • Payroll awards
  • Third ranked DM in company on KPI's.

Store Manager

The Sports Authority, Inc.
02.2009 - 01.2011
  • Responsible for all store operations including recruiting, hiring, training, driving sales, loss prevention, payroll and human resources
  • Sales Gain of 2.5 million over the 2 years
  • Improved Shrink from 1.75% to .65%
  • #1 in district in all company sales metrics
  • Hired, trained and promoted 4 department managers.

District Sales Manager

The Finish Line, Inc.
08.2005 - 01.2009
  • Oversaw and responsible for 14 stores
  • Produced $30+ million in annual sales
  • Recruitment, training, staffing and merchandising of one store opening
  • Oversaw number one volume store producing a volume of $7.7 million
  • Received District Manager Million Dollar Gain Ring.

District Sales Manager

The Finish Line, Inc.
03.2003 - 01.2005
  • Responsible for 18 stores covering 5 states
  • Produced a total district volume of $23 million in annual sales
  • Involved in entire process of opening 13 stores over a two-year period including segmentation
  • Sales gain of $7+ million in comparable sales
  • Yearly shrink of -.39% in high theft locations (received Best Shrink)
  • Regional team of the year (top for overall sales, labor, inventory, expense control and team contribution)
  • Received District Million Dollar Gain Ring.

General Manager/Market Leader/Market Trainer

The Finish Line, Inc.
02.1997 - 03.2003
  • Responsible for all store operations including recruiting, hiring, training, driving sales, loss prevention, payroll and human resources
  • Managed $3+ million store in Tallahassee, Florida
  • Manager of the Year, Sales Gain Award, Loss Prevention Award, Labor Control Award (1999-2003)
  • Raised highest totals for The Finish Line Youth Foundation each holiday
  • Manager Trainer of the Year (2003)
  • Received Nike Certification
  • Received SKU Certification
  • Graduated WickLander-Zulawski's School of Interrogation (loss prevention).

Education

Associate of Arts - Business Management

Norwalk Community College
Norwalk, CT
1989

References

References Upon Request

Timeline

Head Coach

Nike, Inc
10.2018 - 12.2019

Head Coach

Nike Inc.
06.2016 - 06.2018

District Sales Manager

The Sports Authority, Inc.
06.2013 - 03.2016

District Sales Manager

The Sports Authority, Inc.
02.2011 - 01.2013

Store Manager

The Sports Authority, Inc.
02.2009 - 01.2011

District Sales Manager

The Finish Line, Inc.
08.2005 - 01.2009

District Sales Manager

The Finish Line, Inc.
03.2003 - 01.2005

General Manager/Market Leader/Market Trainer

The Finish Line, Inc.
02.1997 - 03.2003

Senior Head Coach

Nike, Inc
2019 - Current

Associate of Arts - Business Management

Norwalk Community College
James Dawson